Why Does Perceived Humanness Predict AI Use Intention? The Mediating Roles of Perceived Values and Perceived Risk

Tian Xia; Xiangyin Kong; Qiang Mai; Huijing Guo; Xiaoxiao Liu

doi:10.1007/978-3-031-60260-3_8

Why Does Perceived Humanness Predict AI Use Intention? The Mediating Roles of Perceived Values and Perceived Risk

Tian Xia^*
, Xiangyin Kong
, Qiang Mai
, Huijing Guo
, Xiaoxiao Liu

^*Corresponding author for this work

School of Management, Harbin Institute of Technology
School of Economics and Management, Harbin Engineering University
China University of Mining and Technology
Xi'an Jiaotong University
Xi'an Jiaotong University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

2 Scopus citations

Abstract

Nowadays artificial intelligence (AI) has been widely used in the healthcare industry. AI can provide improved healthcare services by advancing technologies and individuals expect AI’s human-like responses. This study aims to understand how the perceived humanness of AI influences individuals’ use intention of AI in health consultations. In view of the influencing mechanism model, this study carries out an in-depth study. This study develops a model to explore the relationship among perceived humanness, AI use intention, perceived values (utilitarian value and hedonic value), and perceived risk (PR). Meanwhile, it tests the mediating roles of perceived values and perceived risk on the relationship between perceived humanness and AI use intention. 275 university students were involved in this study. Results show that perceived utilitarian value and perceived hedonic value fully mediate the relationship, while perceived risk could not show a significant effect. This study shows evidence of why designing AI with perceived humanness increases users’ intention in health consultations.

Original language	English
Title of host publication	E-Business. New Challenges and Opportunities for Digital-Enabled Intelligent Future - 23rd Wuhan International Conference, WHICEB 2024, Proceedings
Editors	Yiliu Paul Tu, Maomao Chi
Publisher	Springer Science and Business Media Deutschland GmbH
Pages	84-94
Number of pages	11
ISBN (Print)	9783031602597
DOIs	https://doi.org/10.1007/978-3-031-60260-3_8
State	Published - 2024
Externally published	Yes
Event	23rd Wuhan International Conference on E-business, WHICEB 2024 - Wuhan, China Duration: 24 May 2024 → 26 May 2024

Publication series

Name	Lecture Notes in Business Information Processing
Volume	516 LNBIP
ISSN (Print)	1865-1348
ISSN (Electronic)	1865-1356

Conference

Conference	23rd Wuhan International Conference on E-business, WHICEB 2024
Country/Territory	China
City	Wuhan
Period	24/05/24 → 26/05/24

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 3 Good Health and Well-being

Keywords

AI
Perceived Humanness
Perceived Risk
Perceived Values

Access to Document

10.1007/978-3-031-60260-3_8

Cite this

Xia, T., Kong, X., Mai, Q., Guo, H., & Liu, X. (2024). Why Does Perceived Humanness Predict AI Use Intention? The Mediating Roles of Perceived Values and Perceived Risk. In Y. P. Tu, & M. Chi (Eds.), E-Business. New Challenges and Opportunities for Digital-Enabled Intelligent Future - 23rd Wuhan International Conference, WHICEB 2024, Proceedings (pp. 84-94). (Lecture Notes in Business Information Processing; Vol. 516 LNBIP). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-60260-3_8

Xia, Tian ; Kong, Xiangyin ; Mai, Qiang et al. / Why Does Perceived Humanness Predict AI Use Intention? The Mediating Roles of Perceived Values and Perceived Risk. E-Business. New Challenges and Opportunities for Digital-Enabled Intelligent Future - 23rd Wuhan International Conference, WHICEB 2024, Proceedings. editor / Yiliu Paul Tu ; Maomao Chi. Springer Science and Business Media Deutschland GmbH, 2024. pp. 84-94 (Lecture Notes in Business Information Processing).

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title = "Why Does Perceived Humanness Predict AI Use Intention? The Mediating Roles of Perceived Values and Perceived Risk",

abstract = "Nowadays artificial intelligence (AI) has been widely used in the healthcare industry. AI can provide improved healthcare services by advancing technologies and individuals expect AI{\textquoteright}s human-like responses. This study aims to understand how the perceived humanness of AI influences individuals{\textquoteright} use intention of AI in health consultations. In view of the influencing mechanism model, this study carries out an in-depth study. This study develops a model to explore the relationship among perceived humanness, AI use intention, perceived values (utilitarian value and hedonic value), and perceived risk (PR). Meanwhile, it tests the mediating roles of perceived values and perceived risk on the relationship between perceived humanness and AI use intention. 275 university students were involved in this study. Results show that perceived utilitarian value and perceived hedonic value fully mediate the relationship, while perceived risk could not show a significant effect. This study shows evidence of why designing AI with perceived humanness increases users{\textquoteright} intention in health consultations.",

keywords = "AI, Perceived Humanness, Perceived Risk, Perceived Values",

author = "Tian Xia and Xiangyin Kong and Qiang Mai and Huijing Guo and Xiaoxiao Liu",

note = "Publisher Copyright: {\textcopyright} The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.; 23rd Wuhan International Conference on E-business, WHICEB 2024 ; Conference date: 24-05-2024 Through 26-05-2024",

year = "2024",

doi = "10.1007/978-3-031-60260-3\_8",

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Xia, T, Kong, X, Mai, Q, Guo, H & Liu, X 2024, Why Does Perceived Humanness Predict AI Use Intention? The Mediating Roles of Perceived Values and Perceived Risk. in YP Tu & M Chi (eds), E-Business. New Challenges and Opportunities for Digital-Enabled Intelligent Future - 23rd Wuhan International Conference, WHICEB 2024, Proceedings. Lecture Notes in Business Information Processing, vol. 516 LNBIP, Springer Science and Business Media Deutschland GmbH, pp. 84-94, 23rd Wuhan International Conference on E-business, WHICEB 2024, Wuhan, China, 24/05/24. https://doi.org/10.1007/978-3-031-60260-3_8

Why Does Perceived Humanness Predict AI Use Intention? The Mediating Roles of Perceived Values and Perceived Risk. / Xia, Tian; Kong, Xiangyin; Mai, Qiang et al.
E-Business. New Challenges and Opportunities for Digital-Enabled Intelligent Future - 23rd Wuhan International Conference, WHICEB 2024, Proceedings. ed. / Yiliu Paul Tu; Maomao Chi. Springer Science and Business Media Deutschland GmbH, 2024. p. 84-94 (Lecture Notes in Business Information Processing; Vol. 516 LNBIP).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Why Does Perceived Humanness Predict AI Use Intention? The Mediating Roles of Perceived Values and Perceived Risk

AU - Xia, Tian

AU - Kong, Xiangyin

AU - Mai, Qiang

AU - Guo, Huijing

AU - Liu, Xiaoxiao

N1 - Publisher Copyright: © The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.

PY - 2024

Y1 - 2024

N2 - Nowadays artificial intelligence (AI) has been widely used in the healthcare industry. AI can provide improved healthcare services by advancing technologies and individuals expect AI’s human-like responses. This study aims to understand how the perceived humanness of AI influences individuals’ use intention of AI in health consultations. In view of the influencing mechanism model, this study carries out an in-depth study. This study develops a model to explore the relationship among perceived humanness, AI use intention, perceived values (utilitarian value and hedonic value), and perceived risk (PR). Meanwhile, it tests the mediating roles of perceived values and perceived risk on the relationship between perceived humanness and AI use intention. 275 university students were involved in this study. Results show that perceived utilitarian value and perceived hedonic value fully mediate the relationship, while perceived risk could not show a significant effect. This study shows evidence of why designing AI with perceived humanness increases users’ intention in health consultations.

AB - Nowadays artificial intelligence (AI) has been widely used in the healthcare industry. AI can provide improved healthcare services by advancing technologies and individuals expect AI’s human-like responses. This study aims to understand how the perceived humanness of AI influences individuals’ use intention of AI in health consultations. In view of the influencing mechanism model, this study carries out an in-depth study. This study develops a model to explore the relationship among perceived humanness, AI use intention, perceived values (utilitarian value and hedonic value), and perceived risk (PR). Meanwhile, it tests the mediating roles of perceived values and perceived risk on the relationship between perceived humanness and AI use intention. 275 university students were involved in this study. Results show that perceived utilitarian value and perceived hedonic value fully mediate the relationship, while perceived risk could not show a significant effect. This study shows evidence of why designing AI with perceived humanness increases users’ intention in health consultations.

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KW - Perceived Humanness

KW - Perceived Risk

KW - Perceived Values

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DO - 10.1007/978-3-031-60260-3_8

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AN - SCOPUS:85195382384

SN - 9783031602597

T3 - Lecture Notes in Business Information Processing

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BT - E-Business. New Challenges and Opportunities for Digital-Enabled Intelligent Future - 23rd Wuhan International Conference, WHICEB 2024, Proceedings

A2 - Tu, Yiliu Paul

A2 - Chi, Maomao

PB - Springer Science and Business Media Deutschland GmbH

T2 - 23rd Wuhan International Conference on E-business, WHICEB 2024

Y2 - 24 May 2024 through 26 May 2024

ER -

Xia T, Kong X, Mai Q, Guo H, Liu X. Why Does Perceived Humanness Predict AI Use Intention? The Mediating Roles of Perceived Values and Perceived Risk. In Tu YP, Chi M, editors, E-Business. New Challenges and Opportunities for Digital-Enabled Intelligent Future - 23rd Wuhan International Conference, WHICEB 2024, Proceedings. Springer Science and Business Media Deutschland GmbH. 2024. p. 84-94. (Lecture Notes in Business Information Processing). doi: 10.1007/978-3-031-60260-3_8

Why Does Perceived Humanness Predict AI Use Intention? The Mediating Roles of Perceived Values and Perceived Risk

Abstract

Publication series

Conference

UN SDGs

Keywords

Access to Document

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