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Weekend effects on stock searching: Evidence from Baidu index in China

  • School of Management, Harbin Institute of Technology

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Based on the previous findings of the relationship between search volume and stock price, we doubt about the default assumption that the searches done on weekdays and those on weekends have equal effects on stock price. We propose a novel measure of search quality using the proportion of the searches done on weekdays in a week. Based on daily search volume data from Baidu Index, we try to explore the search weekend effects and its impact on stock price. In a sample of CSI 300 stocks in China from 2010 to 2012, we find searches done on weekends are more influential, higher portion of searches on weekdays in a week results in negative price pressure in the following two weeks.

Original languageEnglish
Title of host publicationInternational Conference on Management Science and Engineering - Annual Conference Proceedings
EditorsHua Lan, Yu-Hong Yang
PublisherIEEE Computer Society
Pages1195-1200
Number of pages6
ISBN (Electronic)9781479953752
DOIs
StatePublished - 17 Oct 2014
Externally publishedYes
Event21th Annual International Conference on Management Science and Engineering, ICMSE 2014 - Helsinki, Finland
Duration: 17 Aug 201419 Aug 2014

Publication series

NameInternational Conference on Management Science and Engineering - Annual Conference Proceedings
ISSN (Print)2155-1847

Conference

Conference21th Annual International Conference on Management Science and Engineering, ICMSE 2014
Country/TerritoryFinland
CityHelsinki
Period17/08/1419/08/14

Keywords

  • Baidu Index
  • CSI 300
  • abnormal return
  • weekend effects

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