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Vision-based price suggestion for online second-hand items

  • Liang Han
  • , Li Guo
  • , Zhaozheng Yin*
  • , Mingqian Tang
  • , Zhurong Xia
  • , Rong Jin
  • *Corresponding author for this work
  • Alibaba Group Holding Ltd.
  • Stony Brook University
  • NYU-ECNU Institute of Physics at NYU Shanghai

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Different from shopping in physical stores, where people have the opportunity to closely check a product (e.g., touching the surface of a T-shirt or smelling the scent of perfume) before making a purchase decision, online shoppers rely greatly on the uploaded product images to make any purchase decision. The decision-making is challenging when selling or purchasing second-hand items online since estimating the items' prices is not trivial. In this work, we present a vision-based price suggestion system for the online second-hand item shopping platform. The goal of vision-based price suggestion is to help sellers set effective prices for their second-hand listings with the images uploaded to the online platforms. To provide effective price suggestions for second-hand items with their images, first we propose to better extract representative visual features from the images with the aid of some other image-based item information (e.g., category, brand). Then, we design a vision-based price suggestion module which takes the extracted visual features along with some statistical item features from the shopping platform as the inputs to determine whether an uploaded item image is qualified for price suggestion by a binary classification model, and provide price suggestions for items with qualified images by a regression model. According to the two demands from the platform operator, two different objective functions are proposed to jointly optimize the classification model and the regression model. For better training these two models, we also propose a warm-up training strategy for the joint optimization. Extensive experiments on a large real-world dataset demonstrate the effectiveness of our vision-based price prediction system.

Original languageEnglish
Title of host publicationMM 2019 - Proceedings of the 27th ACM International Conference on Multimedia
PublisherAssociation for Computing Machinery, Inc
Pages1988-1996
Number of pages9
ISBN (Electronic)9781450368896
DOIs
StatePublished - 15 Oct 2019
Externally publishedYes
Event27th ACM International Conference on Multimedia, MM 2019 - Nice, France
Duration: 21 Oct 201925 Oct 2019

Publication series

NameMM 2019 - Proceedings of the 27th ACM International Conference on Multimedia

Conference

Conference27th ACM International Conference on Multimedia, MM 2019
Country/TerritoryFrance
CityNice
Period21/10/1925/10/19

Keywords

  • Feature extraction
  • Joint optimization
  • Price suggestion

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