@inproceedings{968dcd2f02594d8a82b519a84898da4a,
title = "Understanding the “holiday effect” in online restaurant ratings",
abstract = "Plenty of studies have demonstrated the holiday effect in human decision-makings. However, extant research fails to explore whether and how a holiday effect exists in online word-of-mouth generation. This work utilizes online restaurant reviews obtained from the most popular review platform in China to investigate this question with multiple empirical tests. The results suggest that diners are more likely to give a lower online rating on holidays, and this relationship is driven by a combination of restaurants' specific reasons and diners' specific factors. Specifically, the level of crowdedness and the quality of the restaurant can partly explain this relationship. Moreover, reviewers are found to be driven by cognitive mental processes instead of being carried away by emotions when they post online ratings on holidays. However, those who need to work overtime during holidays are found to be driven by bad mood when they post online ratings.",
author = "Lingfei Deng and Dapeng Xu and Qiang Ye",
note = "Publisher Copyright: {\textcopyright} 2021 IEEE Computer Society. All rights reserved.; 54th Annual Hawaii International Conference on System Sciences, HICSS 2021 ; Conference date: 04-01-2021 Through 08-01-2021",
year = "2021",
language = "英语",
series = "Proceedings of the Annual Hawaii International Conference on System Sciences",
publisher = "IEEE Computer Society",
pages = "4187--4196",
editor = "Bui, \{Tung X.\}",
booktitle = "Proceedings of the 54th Annual Hawaii International Conference on System Sciences, HICSS 2021",
address = "美国",
}