@inproceedings{4fe80be5fc3a47ed94bbb82b9ef9514d,
title = "Travel and online review behavior",
abstract = "Understanding the generation of online reviews is a fundamental issue for firms to gain benefits from online reviews. Our study tries to investigate the antecedents of online review characteristics by figuring out the following two research questions: (1) Will travel influence consumers' post-consumption behavior (i.e., consumers' review behavior)? And if so, (2) will consumers' social capital moderate the influence of travel on consumers' review behavior? The results show that consumers on travel tend to give higher review ratings and are more possible to post pictures while writing online reviews; consumers' social capital level exacerbates the positive influence of travel on review ratings and mitigates the positive impact of travel on review richness.",
keywords = "Online review behavior, Review characteristics, Travel",
author = "Hong Hong and Qiang Ye and Dapeng Xu and Yu Jin",
note = "Publisher Copyright: {\textcopyright} PACIS 2018.; 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018 ; Conference date: 26-06-2018 Through 30-06-2018",
year = "2018",
language = "英语",
series = "Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018",
publisher = "Association for Information Systems",
editor = "Motonari Tanabu and Dai Senoo",
booktitle = "Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society",
address = "美国",
}