Translating leader sustainability orientation into green supply chain integration: a missing link of green entrepreneurial orientation

Purpose: Based on upper echelons theory and social contagion theory, this study aims to explore how to translate leader sustainability orientation (LSO) into green supply chain integration (GSCI) by green entrepreneurial orientation (GEO), as well as the moderating effects of four dimensions of organizational learning capability (OLC). Design/methodology/approach: This study conducts hierarchical regression analysis using multi-sourced survey data collected in 264 Chinese companies to examine hypotheses. Findings: The results indicate that LSO has positive influences on green supplier and customer integration. Furthermore, GEO partially mediates the impacts of LSO on green supplier and customer integration. Managerial commitment positively moderates the impact of LSO on GEO, while other dimensions such as systems perspective, openness and experimentation and knowledge transfer and integration have non-significant moderating effects. Originality/value: This study enriches the existing research on internal drivers of GSCI and contributes to the understanding of the direct impact of LSO and mediating effects of GEO. This study extends social contagion theory boundaries by investigating the moderating effects of OLC on the relationship between LSO and GEO.