Transforming E-Commerce with AI: Navigating Innovation, Personalization, and Ethical Challenges

Xiaofei Zhang; Kai Li; Yi Wu; Sai Liang; Mengli Yu

doi:10.3390/jtaer21010029

Transforming E-Commerce with AI: Navigating Innovation, Personalization, and Ethical Challenges

Xiaofei Zhang^*
, Kai Li
, Yi Wu
, Sai Liang
, Mengli Yu

^*Corresponding author for this work

School of Management, Harbin Institute of Technology
Nankai University
Tianjin University

Research output: Contribution to journal › Editorial

5 Scopus citations

Original language	English
Article number	29
Journal	Journal of Theoretical and Applied Electronic Commerce Research
Volume	21
Issue number	1
DOIs	https://doi.org/10.3390/jtaer21010029
State	Published - Jan 2026
Externally published	Yes

Access to Document

10.3390/jtaer21010029

Cite this

@article{8a44e4585b814f7d8fc447012ef775f0,

title = "Transforming E-Commerce with AI: Navigating Innovation, Personalization, and Ethical Challenges",

author = "Xiaofei Zhang and Kai Li and Yi Wu and Sai Liang and Mengli Yu",

year = "2026",

month = jan,

doi = "10.3390/jtaer21010029",

language = "英语",

volume = "21",

journal = "Journal of Theoretical and Applied Electronic Commerce Research",

issn = "0718-1876",

publisher = "Multidisciplinary Digital Publishing Institute (MDPI)",

number = "1",

}

TY - JOUR

T1 - Transforming E-Commerce with AI

T2 - Navigating Innovation, Personalization, and Ethical Challenges

AU - Zhang, Xiaofei

AU - Li, Kai

AU - Wu, Yi

AU - Liang, Sai

AU - Yu, Mengli

PY - 2026/1

Y1 - 2026/1

UR - https://www.scopus.com/pages/publications/105028473172

U2 - 10.3390/jtaer21010029

DO - 10.3390/jtaer21010029

M3 - 社论

AN - SCOPUS:105028473172

SN - 0718-1876

VL - 21

JO - Journal of Theoretical and Applied Electronic Commerce Research

JF - Journal of Theoretical and Applied Electronic Commerce Research

IS - 1

M1 - 29

ER -

Transforming E-Commerce with AI: Navigating Innovation, Personalization, and Ethical Challenges

Access to Document

Other files and links

Cite this