TY - GEN
T1 - The moderating effect of manufacturing capability on the relationship between strategic situation cognition and manufacturing strategy
AU - Yang, Yang
AU - Li, Dong Shu
AU - Tian, Ye Zhuang
AU - Jia, Yong
PY - 2010
Y1 - 2010
N2 - The paper presents an analysis of manufacturing strategic model from the market - capability synergy perspective. By building on recent works on strategic rationality and manufacturing strategy, the paper proposes that a firm's cognition of both the market environment it operated in, and the capabilities it posses, are two key factors affecting how the firm formulate its manufacturing strategic decision. Using empirical data from International Manufacturing Strategy Survey, an explorative study is conducted to confirm that, manufacturing strategic decision is moderated by the two key factors jointly and individually.
AB - The paper presents an analysis of manufacturing strategic model from the market - capability synergy perspective. By building on recent works on strategic rationality and manufacturing strategy, the paper proposes that a firm's cognition of both the market environment it operated in, and the capabilities it posses, are two key factors affecting how the firm formulate its manufacturing strategic decision. Using empirical data from International Manufacturing Strategy Survey, an explorative study is conducted to confirm that, manufacturing strategic decision is moderated by the two key factors jointly and individually.
KW - Manufacturing capability
KW - Manufacturing strategy
KW - Moderator
KW - Strategic situation cognition
UR - https://www.scopus.com/pages/publications/79953018714
U2 - 10.1109/ICMSE.2010.5719824
DO - 10.1109/ICMSE.2010.5719824
M3 - 会议稿件
AN - SCOPUS:79953018714
SN - 9781424481163
T3 - 2010 International Conference on Management Science and Engineering, ICMSE 2010
SP - 327
EP - 333
BT - 2010 International Conference on Management Science and Engineering, ICMSE 2010
T2 - 17th International Conference on Management Science and Engineering, ICMSE 2010
Y2 - 24 November 2010 through 26 November 2010
ER -