@inproceedings{661fefbfa7df4e4e90d07cbdcc684acf,
title = "The introduction of retailer's store brand: A literature review",
abstract = "As market competition intensifies, more and more retailers have created their store brands to attract consumers, increase profits and enhance channel control. The growing share of retailers' store brand has gradually attracted attention from both manufacturers and retailers. Existing literature indicate that the introduction of retailers' store brand has different impacts on channel participants under different power structures. Our paper reviews the literature from two perspectives: One is to consider the introduction of store brand from the perspective of retailers, while the other is to consider the countermeasures for the introduction of store brand from the perspective of manufacturers. The paper also discusses the contributions of these studies and suggests some future research directions.",
keywords = "National brand, Power structure, Store brand, Supply chain",
author = "Kang Xiaorong and Xiao Tingting",
note = "Publisher Copyright: {\textcopyright} 2019 IEEE.; 16th International Conference on Service Systems and Service Management, ICSSSM 2019 ; Conference date: 13-07-2019 Through 15-07-2019",
year = "2019",
month = jul,
doi = "10.1109/ICSSSM.2019.8887692",
language = "英语",
series = "2019 16th International Conference on Service Systems and Service Management, ICSSSM 2019",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
booktitle = "2019 16th International Conference on Service Systems and Service Management, ICSSSM 2019",
address = "美国",
}