@inproceedings{fabf027d5cfa4e72aaa0d03d83636559,
title = "The impacts of patients{\textquoteright} gift giving behavior on physicians{\textquoteright} service quality",
abstract = "The Online health community (OHC) provides convenience and benefits. Simultaneously, it also generates informal social moral problems regarding payment. However, few studies have explored the physicians{\textquoteright} service delivery from the patients{\textquoteright} perspective. Using unique interaction data between doctors and patients from an online health consultation community, we empirically examined how patients{\textquoteright} gift giving behavior influences physicians{\textquoteright} service delivery, and how this influence is being moderated by physicians{\textquoteright} gift receiving ratio and social morality, using a difference-in-difference model. We find that the giving of gifts by patients has a positive impact on the physicians{\textquoteright} service quality. Furthermore, this effect is significantly moderated by the physicians{\textquoteright} gift receiving ratio and social morality. We discuss the implications of these findings for patients consulting in OHCs and for OHC designers.",
keywords = "Gift giving, Online health community, Service quality",
author = "Wei Zhao and Xitong Guo and Tianshi Wu and Jingxuan Geng",
note = "Publisher Copyright: {\textcopyright} 2017, Springer International Publishing AG.; International Conference on Smart Health, ICSH 2017 ; Conference date: 26-06-2017 Through 27-06-2017",
year = "2017",
doi = "10.1007/978-3-319-67964-8\_5",
language = "英语",
isbn = "9783319679631",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
publisher = "Springer Verlag",
pages = "42--53",
editor = "Elena Karahanna and Indranil Bardhan and Hsinchun Chen and Zeng, \{Daniel Dajun\}",
booktitle = "Smart Health - International Conference, ICSH 2017, Proceedings",
address = "德国",
}