TY - GEN
T1 - The impact of competitive intensity on Product-Process Matrix
T2 - 2013 6th International Conference on Information Management, Innovation Management and Industrial Engineering, ICIII 2013
AU - Tiantian, Gao
AU - Yezhuang, Tian
AU - Weina, Li
PY - 2013
Y1 - 2013
N2 - The drastic changing of competitive environment make Product-Process Matrix (PPM), an important theoretical model connecting manufacturing with market strategy, is aroused into doubt. In this research, competitive factor is considered into the study of PPM. Based on the data from the International Manufacturing Strategy Survey in 2009 (IMSS 2009), Manufacturing enterprises are classified from their positions in the Product-Process Matrix. By comparing the manufacturing performance of each category of enterprises with different competitive intensities, the influences that competitive intensity has on traditional strategies fit is validated. The results show that enterprises fell within a wide scope around the diagonal of PPM. With different competitive intensities, enterprises located in the same position of the matrix achieved significantly different manufacturing performance.
AB - The drastic changing of competitive environment make Product-Process Matrix (PPM), an important theoretical model connecting manufacturing with market strategy, is aroused into doubt. In this research, competitive factor is considered into the study of PPM. Based on the data from the International Manufacturing Strategy Survey in 2009 (IMSS 2009), Manufacturing enterprises are classified from their positions in the Product-Process Matrix. By comparing the manufacturing performance of each category of enterprises with different competitive intensities, the influences that competitive intensity has on traditional strategies fit is validated. The results show that enterprises fell within a wide scope around the diagonal of PPM. With different competitive intensities, enterprises located in the same position of the matrix achieved significantly different manufacturing performance.
KW - Product-Process Matrix
KW - competitive intensity
KW - manufacturing performance
KW - manufacturing strategy
KW - market strategy
UR - https://www.scopus.com/pages/publications/84893711873
U2 - 10.1109/ICIII.2013.6702965
DO - 10.1109/ICIII.2013.6702965
M3 - 会议稿件
AN - SCOPUS:84893711873
SN - 9781479939855
T3 - Proceedings of 2013 6th International Conference on Information Management, Innovation Management and Industrial Engineering, ICIII 2013
SP - 427
EP - 430
BT - Proceedings of 2013 6th International Conference on Information Management, Innovation Management and Industrial Engineering, ICIII 2013
Y2 - 23 November 2013 through 24 November 2013
ER -