Stakeholder relations, environmental sustainability and sales performance

This article presents a model of the impact of stakeholder relations on corporate sales performance, with environmental sustainability playing a moderating role between these two constructs. Correlation analysis and multivariate regression are used to assess these relations. Gleaned from the 2013 International Manufacturing Strategy survey project, empirical data are analyzed with the SPSS software. The results confirm that stakeholder relations, particularly customer and employee relationships, have a significant positive effect on corporate sales performance. And environmental sustainability significantly moderates the impact of business relations on supplier and corporate sales performance. The unique insights the results provide can help business enterprises enhance their stakeholder relations and thereby improve their sales performance. Stipulated too are recommendations for practice and implications for future research.