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Service improvement based on e-banking adoption model

  • School of Management, Harbin Institute of Technology

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Following the experience economy era coming, in order to retain customers, we must focus on the user experience and so do banking industry. Experience is the core engine of the network financial. In this paper, we study e-banking service improvement with the breakthrough point of user experience. This paper bases on the technology acceptance model and refer to multiple technology acceptance extension model at the same time, to build and verify the electronic bank adoption model. It concluded the factors influencing the adoption of electronic banking services. Then we guide the design of the e-banking based on the theory of service contact and the factors that influencing electronic banking user adoption to improve the user experience, attract new users and improve customer loyalty. So that the electronic banking gains better development in the fierce competition.

Original languageEnglish
Title of host publication2017 International Conference on Management Science and Engineering - 24th Annual Proceedings, ICMSE 2017
EditorsMa Tao, Shao Zhen, Ji Yuan
PublisherIEEE Computer Society
Pages614-622
Number of pages9
ISBN (Electronic)9781538613740
DOIs
StatePublished - 2 Jul 2017
Externally publishedYes
Event24th Annual International Conference on Management Science and Engineering, ICMSE 2017 - Nomi, Japan
Duration: 17 Aug 201720 Aug 2017

Publication series

NameInternational Conference on Management Science and Engineering - Annual Conference Proceedings
Volume2017-August
ISSN (Print)2155-1847

Conference

Conference24th Annual International Conference on Management Science and Engineering, ICMSE 2017
Country/TerritoryJapan
CityNomi
Period17/08/1720/08/17

Keywords

  • E-banking
  • Service design
  • Service improvement
  • Technology acceptance model

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