Responding to market turbulence by big data analytics and mass customization capability

Hongyan Sheng; Taiwen Feng; Lucheng Chen; Dianhui Chu

doi:10.1108/IMDS-03-2021-0160

Responding to market turbulence by big data analytics and mass customization capability

Hongyan Sheng
, Taiwen Feng^*
, Lucheng Chen
, Dianhui Chu

^*Corresponding author for this work

School of Management, Harbin Institute of Technology
School of Economics and Management, Harbin Institute of Technology Weihai
Haier Group
School of Computer Science and Technology (School of Software), Harbin Institute of Technology Weihai

Research output: Contribution to journal › Article › peer-review

38 Scopus citations

Abstract

Purpose: This study aims to explore how to respond to market turbulence by big data analytics (BDA) capability and mass customization capability (MCC) from the perspective of organizational information processing theory (OIPT). Design/methodology/approach: This study examines the research hypotheses using hierarchical regression analysis by collecting data from 277 Chinese firms. Findings: The results reveal that supply chain agility (SCA) completely mediates the impacts of technical skills on product-oriented and service-oriented MCC and the impact of data-driven decision-making culture (DDC) on service-oriented MCC. SCA also partially mediates the impacts of managerial skills on two dimensions of MCC and the impact of DDC on product-oriented MCC. In addition, market turbulence strengthens the impact of managerial skills on SCA. Originality/value: This study provides insightful contributions and implications for enhancing MCC to cope with market turbulence.

Original language	English
Pages (from-to)	2614-2636
Number of pages	23
Journal	Industrial Management and Data Systems
Volume	121
Issue number	12
DOIs	https://doi.org/10.1108/IMDS-03-2021-0160
State	Published - 10 Nov 2021
Externally published	Yes

Keywords

Big data analytics capability
Market turbulence
Mass customization capability
Supply chain agility

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10.1108/IMDS-03-2021-0160

Cite this

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title = "Responding to market turbulence by big data analytics and mass customization capability",

abstract = "Purpose: This study aims to explore how to respond to market turbulence by big data analytics (BDA) capability and mass customization capability (MCC) from the perspective of organizational information processing theory (OIPT). Design/methodology/approach: This study examines the research hypotheses using hierarchical regression analysis by collecting data from 277 Chinese firms. Findings: The results reveal that supply chain agility (SCA) completely mediates the impacts of technical skills on product-oriented and service-oriented MCC and the impact of data-driven decision-making culture (DDC) on service-oriented MCC. SCA also partially mediates the impacts of managerial skills on two dimensions of MCC and the impact of DDC on product-oriented MCC. In addition, market turbulence strengthens the impact of managerial skills on SCA. Originality/value: This study provides insightful contributions and implications for enhancing MCC to cope with market turbulence.",

keywords = "Big data analytics capability, Market turbulence, Mass customization capability, Supply chain agility",

author = "Hongyan Sheng and Taiwen Feng and Lucheng Chen and Dianhui Chu",

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month = nov,

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doi = "10.1108/IMDS-03-2021-0160",

language = "英语",

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issn = "0263-5577",

publisher = "Emerald Publishing",

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AU - Sheng, Hongyan

AU - Feng, Taiwen

AU - Chen, Lucheng

AU - Chu, Dianhui

PY - 2021/11/10

Y1 - 2021/11/10

N2 - Purpose: This study aims to explore how to respond to market turbulence by big data analytics (BDA) capability and mass customization capability (MCC) from the perspective of organizational information processing theory (OIPT). Design/methodology/approach: This study examines the research hypotheses using hierarchical regression analysis by collecting data from 277 Chinese firms. Findings: The results reveal that supply chain agility (SCA) completely mediates the impacts of technical skills on product-oriented and service-oriented MCC and the impact of data-driven decision-making culture (DDC) on service-oriented MCC. SCA also partially mediates the impacts of managerial skills on two dimensions of MCC and the impact of DDC on product-oriented MCC. In addition, market turbulence strengthens the impact of managerial skills on SCA. Originality/value: This study provides insightful contributions and implications for enhancing MCC to cope with market turbulence.

AB - Purpose: This study aims to explore how to respond to market turbulence by big data analytics (BDA) capability and mass customization capability (MCC) from the perspective of organizational information processing theory (OIPT). Design/methodology/approach: This study examines the research hypotheses using hierarchical regression analysis by collecting data from 277 Chinese firms. Findings: The results reveal that supply chain agility (SCA) completely mediates the impacts of technical skills on product-oriented and service-oriented MCC and the impact of data-driven decision-making culture (DDC) on service-oriented MCC. SCA also partially mediates the impacts of managerial skills on two dimensions of MCC and the impact of DDC on product-oriented MCC. In addition, market turbulence strengthens the impact of managerial skills on SCA. Originality/value: This study provides insightful contributions and implications for enhancing MCC to cope with market turbulence.

KW - Big data analytics capability

KW - Market turbulence

KW - Mass customization capability

KW - Supply chain agility

UR - https://www.scopus.com/pages/publications/85113744588

U2 - 10.1108/IMDS-03-2021-0160

DO - 10.1108/IMDS-03-2021-0160

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Responding to market turbulence by big data analytics and mass customization capability

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Keywords

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