Research on the economic features and pricing of digital products

Tao Guan; Yi Jun Li; Jing Gao; Long Guan

doi:10.1109/ICMSE.2006.313918

Research on the economic features and pricing of digital products

Tao Guan^*
, Yi Jun Li
, Jing Gao
, Long Guan

^*Corresponding author for this work

School of Management, Harbin Institute of Technology
Harbin Institute of Technology

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

2 Scopus citations

Abstract

The expansion of Internet makes it a major channel and media to sell digital products. The distinctive economic features of digital products pull down the basis of traditional pricing strategies. We thus have to find a new pricing model suitable for information products in the network economy environment. When reasonable pricing strategies are applied, they must consider the benefit of both manufacturers and consumers. This article analyzes the pricing of digital products from horizontal differentiation and vertical differentiation, and provides relevant sales strategies.

Original language	English
Title of host publication	Proceedings of 2006 International Conference on Management Science and Engineering, ICMSE'06 (13th)
Publisher	Institute of Electrical and Electronics Engineers Inc.
Pages	152-156
Number of pages	5
ISBN (Print)	7560323553, 9787560323558
DOIs	https://doi.org/10.1109/ICMSE.2006.313918
State	Published - 2006
Externally published	Yes
Event	2006 International Conference on Management Science and Engineering, ICMSE'06 - Lille, France Duration: 5 Oct 2006 → 7 Oct 2006

Publication series

Name	Proceedings of 2006 International Conference on Management Science and Engineering, ICMSE'06 (13th)

Conference

Conference	2006 International Conference on Management Science and Engineering, ICMSE'06
Country/Territory	France
City	Lille
Period	5/10/06 → 7/10/06

Keywords

Digital product
Economic features
Horizontal difference
Vertical difference

Access to Document

10.1109/ICMSE.2006.313918

Cite this

Guan, T., Li, Y. J., Gao, J., & Guan, L. (2006). Research on the economic features and pricing of digital products. In Proceedings of 2006 International Conference on Management Science and Engineering, ICMSE'06 (13th) (pp. 152-156). Article 4104885 (Proceedings of 2006 International Conference on Management Science and Engineering, ICMSE'06 (13th)). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/ICMSE.2006.313918

Guan, Tao ; Li, Yi Jun ; Gao, Jing et al. / Research on the economic features and pricing of digital products. Proceedings of 2006 International Conference on Management Science and Engineering, ICMSE'06 (13th). Institute of Electrical and Electronics Engineers Inc., 2006. pp. 152-156 (Proceedings of 2006 International Conference on Management Science and Engineering, ICMSE'06 (13th)).

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abstract = "The expansion of Internet makes it a major channel and media to sell digital products. The distinctive economic features of digital products pull down the basis of traditional pricing strategies. We thus have to find a new pricing model suitable for information products in the network economy environment. When reasonable pricing strategies are applied, they must consider the benefit of both manufacturers and consumers. This article analyzes the pricing of digital products from horizontal differentiation and vertical differentiation, and provides relevant sales strategies.",

keywords = "Digital product, Economic features, Horizontal difference, Vertical difference",

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booktitle = "Proceedings of 2006 International Conference on Management Science and Engineering, ICMSE'06 (13th)",

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Guan, T, Li, YJ, Gao, J & Guan, L 2006, Research on the economic features and pricing of digital products. in Proceedings of 2006 International Conference on Management Science and Engineering, ICMSE'06 (13th)., 4104885, Proceedings of 2006 International Conference on Management Science and Engineering, ICMSE'06 (13th), Institute of Electrical and Electronics Engineers Inc., pp. 152-156, 2006 International Conference on Management Science and Engineering, ICMSE'06, Lille, France, 5/10/06. https://doi.org/10.1109/ICMSE.2006.313918

Research on the economic features and pricing of digital products. / Guan, Tao; Li, Yi Jun; Gao, Jing et al.
Proceedings of 2006 International Conference on Management Science and Engineering, ICMSE'06 (13th). Institute of Electrical and Electronics Engineers Inc., 2006. p. 152-156 4104885 (Proceedings of 2006 International Conference on Management Science and Engineering, ICMSE'06 (13th)).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AU - Li, Yi Jun

AU - Gao, Jing

AU - Guan, Long

PY - 2006

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N2 - The expansion of Internet makes it a major channel and media to sell digital products. The distinctive economic features of digital products pull down the basis of traditional pricing strategies. We thus have to find a new pricing model suitable for information products in the network economy environment. When reasonable pricing strategies are applied, they must consider the benefit of both manufacturers and consumers. This article analyzes the pricing of digital products from horizontal differentiation and vertical differentiation, and provides relevant sales strategies.

AB - The expansion of Internet makes it a major channel and media to sell digital products. The distinctive economic features of digital products pull down the basis of traditional pricing strategies. We thus have to find a new pricing model suitable for information products in the network economy environment. When reasonable pricing strategies are applied, they must consider the benefit of both manufacturers and consumers. This article analyzes the pricing of digital products from horizontal differentiation and vertical differentiation, and provides relevant sales strategies.

KW - Digital product

KW - Economic features

KW - Horizontal difference

KW - Vertical difference

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DO - 10.1109/ICMSE.2006.313918

M3 - 会议稿件

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SN - 7560323553

SN - 9787560323558

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SP - 152

EP - 156

BT - Proceedings of 2006 International Conference on Management Science and Engineering, ICMSE'06 (13th)

PB - Institute of Electrical and Electronics Engineers Inc.

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Y2 - 5 October 2006 through 7 October 2006

ER -

Guan T, Li YJ, Gao J, Guan L. Research on the economic features and pricing of digital products. In Proceedings of 2006 International Conference on Management Science and Engineering, ICMSE'06 (13th). Institute of Electrical and Electronics Engineers Inc. 2006. p. 152-156. 4104885. (Proceedings of 2006 International Conference on Management Science and Engineering, ICMSE'06 (13th)). doi: 10.1109/ICMSE.2006.313918

Research on the economic features and pricing of digital products

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Keywords

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