TY - GEN
T1 - Research on Market Segmentation of Tourism Highway Travelers Based on Travel Behavior
AU - Liu, Wentao
AU - Cui, Leqi
AU - Zhang, Xiqiao
AU - Tian, Bing
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2024.
PY - 2024
Y1 - 2024
N2 - With the arrival of the era of mass tourism, tourism highway have become an important carrier for promoting the integrated development of transportation and tourism. This paper takes the Jilin section of the G331 highway as an example and conducted a questionnaire survey on 222 tourists. Using exploratory factor analysis, five common factors of tourist motivations were extracted: leisure and relaxation, return to nature, exploration and trial, socializing, and knowledge-seeking. Based on this, cluster analysis was conducted, yielding four main groups: self-improvement type, ecological nature type, novelty-seeking type, and dual-goal-seeking type. It was found that different types of tourists vary in the number of companions, residence, and transportation characteristics. These findings contribute to a deeper analysis of the tourist market for tourism highway, providing a theoretical reference for the practical management of tourism highway.
AB - With the arrival of the era of mass tourism, tourism highway have become an important carrier for promoting the integrated development of transportation and tourism. This paper takes the Jilin section of the G331 highway as an example and conducted a questionnaire survey on 222 tourists. Using exploratory factor analysis, five common factors of tourist motivations were extracted: leisure and relaxation, return to nature, exploration and trial, socializing, and knowledge-seeking. Based on this, cluster analysis was conducted, yielding four main groups: self-improvement type, ecological nature type, novelty-seeking type, and dual-goal-seeking type. It was found that different types of tourists vary in the number of companions, residence, and transportation characteristics. These findings contribute to a deeper analysis of the tourist market for tourism highway, providing a theoretical reference for the practical management of tourism highway.
KW - Market Segmentation
KW - Tourism Highway
KW - Travel Behavior
UR - https://www.scopus.com/pages/publications/85201966596
U2 - 10.1007/978-981-97-3682-9_32
DO - 10.1007/978-981-97-3682-9_32
M3 - 会议稿件
AN - SCOPUS:85201966596
SN - 9789819736812
T3 - Lecture Notes in Electrical Engineering
SP - 327
EP - 336
BT - Developments and Applications in SmartRail, Traffic, and Transportation Engineering - Proceedings of ICSTTE 2023
A2 - Jia, Limin
A2 - Qin, Yong
A2 - Easa, Said
PB - Springer Science and Business Media Deutschland GmbH
T2 - International Conference on SmartRail, Traffic, and Transportation Engineering, ICSTTE 2023
Y2 - 28 July 2023 through 30 July 2023
ER -