TY - GEN
T1 - Research on internet marketing strategies of enterprises in China
AU - Sun, Hua Mei
AU - Li, Yi Jun
AU - Huang, Ti Yun
PY - 2006
Y1 - 2006
N2 - With the development of information technology, a virtual market based on Internet has come into shape. This is a global, digital and rapid-growing market with great potential. In the new Internet environment, great changes have emerged on the aspects of market property, time and space concept, consuming demands and behavior, etc. Traditional marketing strategies and competing methods can hardly meet the demands of the new market situation. Internet marketing, as the new marketing mode, brings forward unprecedented opportunities and challenges to enterprises. If Chinese enterprises want to consolidate their positions and enhance the competitive advantages, they must readjust their marketing strategies to seek business opportunities on Internet, to expend broader marketing channels and develop Internet marketing. At the age of Internet economy, Internet marketing will become more and more important.
AB - With the development of information technology, a virtual market based on Internet has come into shape. This is a global, digital and rapid-growing market with great potential. In the new Internet environment, great changes have emerged on the aspects of market property, time and space concept, consuming demands and behavior, etc. Traditional marketing strategies and competing methods can hardly meet the demands of the new market situation. Internet marketing, as the new marketing mode, brings forward unprecedented opportunities and challenges to enterprises. If Chinese enterprises want to consolidate their positions and enhance the competitive advantages, they must readjust their marketing strategies to seek business opportunities on Internet, to expend broader marketing channels and develop Internet marketing. At the age of Internet economy, Internet marketing will become more and more important.
KW - Internet marketing
KW - Marketing
KW - Marketing strategies
UR - https://www.scopus.com/pages/publications/43549095539
U2 - 10.1109/ICMSE.2006.313899
DO - 10.1109/ICMSE.2006.313899
M3 - 会议稿件
AN - SCOPUS:43549095539
SN - 7560323553
SN - 9787560323558
T3 - Proceedings of 2006 International Conference on Management Science and Engineering, ICMSE'06 (13th)
SP - 265
EP - 268
BT - Proceedings of 2006 International Conference on Management Science and Engineering, ICMSE'06 (13th)
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 2006 International Conference on Management Science and Engineering, ICMSE'06
Y2 - 5 October 2006 through 7 October 2006
ER -