Research on Internet marketing relationship model

Jian Liu; Yanqing Wang

doi:10.1109/FSKD.2012.6233730

Research on Internet marketing relationship model

Jian Liu^*
, Yanqing Wang

^*Corresponding author for this work

Jiangsu Ocean University
School of Management, Harbin Institute of Technology

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

The present models about Internet marketing, to a certain extent, have some limits, which cannot systematically reveals the process and characteristics of Internet marketing. Based on the theories of traditional marketing and Internet marketing, the paper builds the model of Internet marketing relationship that describes consumer's purchase decision process and firm's Internet marketing process, and correlation among consumer, firm, and bank and logistics firm. Through systematically analyzing the two processes, the model reveals intrinsic characteristics and essences of Internet marketing that are all different from traditional marketing. The model provides a researchful platform for the researchers, and a fundamental basis for further researching Internet marketing.

Original language	English
Title of host publication	Proceedings - 2012 9th International Conference on Fuzzy Systems and Knowledge Discovery, FSKD 2012
Publisher	IEEE Computer Society
Pages	826-830
Number of pages	5
ISBN (Print)	9781467300223
DOIs	https://doi.org/10.1109/FSKD.2012.6233730
State	Published - 2012
Externally published	Yes
Event	9th International Conference on Fuzzy Systems and Knowledge Discovery, FSKD 2012 - Chongqing, China Duration: 29 May 2012 → 31 May 2012

Publication series

Name	Proceedings - 2012 9th International Conference on Fuzzy Systems and Knowledge Discovery, FSKD 2012

Conference

Conference	9th International Conference on Fuzzy Systems and Knowledge Discovery, FSKD 2012
Country/Territory	China
City	Chongqing
Period	29/05/12 → 31/05/12

Keywords

Internet
Internet marketing
purchase decision
traditional marketing

Access to Document

10.1109/FSKD.2012.6233730

Cite this

Liu, J., & Wang, Y. (2012). Research on Internet marketing relationship model. In Proceedings - 2012 9th International Conference on Fuzzy Systems and Knowledge Discovery, FSKD 2012 (pp. 826-830). Article 6233730 (Proceedings - 2012 9th International Conference on Fuzzy Systems and Knowledge Discovery, FSKD 2012). IEEE Computer Society. https://doi.org/10.1109/FSKD.2012.6233730

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title = "Research on Internet marketing relationship model",

abstract = "The present models about Internet marketing, to a certain extent, have some limits, which cannot systematically reveals the process and characteristics of Internet marketing. Based on the theories of traditional marketing and Internet marketing, the paper builds the model of Internet marketing relationship that describes consumer's purchase decision process and firm's Internet marketing process, and correlation among consumer, firm, and bank and logistics firm. Through systematically analyzing the two processes, the model reveals intrinsic characteristics and essences of Internet marketing that are all different from traditional marketing. The model provides a researchful platform for the researchers, and a fundamental basis for further researching Internet marketing.",

keywords = "Internet, Internet marketing, purchase decision, traditional marketing",

author = "Jian Liu and Yanqing Wang",

year = "2012",

doi = "10.1109/FSKD.2012.6233730",

language = "英语",

isbn = "9781467300223",

series = "Proceedings - 2012 9th International Conference on Fuzzy Systems and Knowledge Discovery, FSKD 2012",

publisher = "IEEE Computer Society",

pages = "826--830",

booktitle = "Proceedings - 2012 9th International Conference on Fuzzy Systems and Knowledge Discovery, FSKD 2012",

address = "美国",

note = "9th International Conference on Fuzzy Systems and Knowledge Discovery, FSKD 2012 ; Conference date: 29-05-2012 Through 31-05-2012",

}

Liu, J & Wang, Y 2012, Research on Internet marketing relationship model. in Proceedings - 2012 9th International Conference on Fuzzy Systems and Knowledge Discovery, FSKD 2012., 6233730, Proceedings - 2012 9th International Conference on Fuzzy Systems and Knowledge Discovery, FSKD 2012, IEEE Computer Society, pp. 826-830, 9th International Conference on Fuzzy Systems and Knowledge Discovery, FSKD 2012, Chongqing, China, 29/05/12. https://doi.org/10.1109/FSKD.2012.6233730

Research on Internet marketing relationship model. / Liu, Jian; Wang, Yanqing.
Proceedings - 2012 9th International Conference on Fuzzy Systems and Knowledge Discovery, FSKD 2012. IEEE Computer Society, 2012. p. 826-830 6233730 (Proceedings - 2012 9th International Conference on Fuzzy Systems and Knowledge Discovery, FSKD 2012).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

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AU - Liu, Jian

AU - Wang, Yanqing

PY - 2012

Y1 - 2012

N2 - The present models about Internet marketing, to a certain extent, have some limits, which cannot systematically reveals the process and characteristics of Internet marketing. Based on the theories of traditional marketing and Internet marketing, the paper builds the model of Internet marketing relationship that describes consumer's purchase decision process and firm's Internet marketing process, and correlation among consumer, firm, and bank and logistics firm. Through systematically analyzing the two processes, the model reveals intrinsic characteristics and essences of Internet marketing that are all different from traditional marketing. The model provides a researchful platform for the researchers, and a fundamental basis for further researching Internet marketing.

AB - The present models about Internet marketing, to a certain extent, have some limits, which cannot systematically reveals the process and characteristics of Internet marketing. Based on the theories of traditional marketing and Internet marketing, the paper builds the model of Internet marketing relationship that describes consumer's purchase decision process and firm's Internet marketing process, and correlation among consumer, firm, and bank and logistics firm. Through systematically analyzing the two processes, the model reveals intrinsic characteristics and essences of Internet marketing that are all different from traditional marketing. The model provides a researchful platform for the researchers, and a fundamental basis for further researching Internet marketing.

KW - Internet

KW - Internet marketing

KW - purchase decision

KW - traditional marketing

UR - https://www.scopus.com/pages/publications/84872977102

U2 - 10.1109/FSKD.2012.6233730

DO - 10.1109/FSKD.2012.6233730

M3 - 会议稿件

AN - SCOPUS:84872977102

SN - 9781467300223

T3 - Proceedings - 2012 9th International Conference on Fuzzy Systems and Knowledge Discovery, FSKD 2012

SP - 826

EP - 830

BT - Proceedings - 2012 9th International Conference on Fuzzy Systems and Knowledge Discovery, FSKD 2012

PB - IEEE Computer Society

T2 - 9th International Conference on Fuzzy Systems and Knowledge Discovery, FSKD 2012

Y2 - 29 May 2012 through 31 May 2012

ER -

Research on Internet marketing relationship model

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Keywords

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