@inproceedings{9f5d43f4efec403b93ce9514b08ff269,
title = "Research on influential factors of E-commerce recommendation user behavior intention",
abstract = "Exiting study on E-Commerce recommendation system focus on addressing its low adoption from from a technical point of view, and less analyzing from Chinses users' behavior in B2C E-Commerce website where the users' habits and behavior is special. So we propose the user adoption model of e-commerce recommendation system based on TAM model. Fistly, we use the behavior intention to express the customer adoption behavior for online shopping behavior is difficult to. Then, we use the concept of compatibility in the IDT model, which is the influence factor on usefulness and ease of use. The study found that, as external factor, compatibility affects the user perceived usefulness and ease of use, perceived ease of use significantly affect the usefulness, usefulness and ease of use are important factors affecting the user adoption of e-commerce recommendation system, then we provide comments and suggestions on the recommendation system for the e-commerce business.",
keywords = "Behavior Intention, Electronic Commerce Recommendation System, TAM Model, User Adoption",
author = "Pang Xiu-Li and Jiang Wei",
note = "Publisher Copyright: {\textcopyright} 2017 IEEE.; 13th International Conference on Natural Computation, Fuzzy Systems and Knowledge Discovery, ICNC-FSKD 2017 ; Conference date: 29-07-2017 Through 31-07-2017",
year = "2018",
month = jun,
day = "21",
doi = "10.1109/FSKD.2017.8393165",
language = "英语",
series = "ICNC-FSKD 2017 - 13th International Conference on Natural Computation, Fuzzy Systems and Knowledge Discovery",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
pages = "2485--2490",
editor = "Liang Zhao and Lipo Wang and Guoyong Cai and Kenli Li and Yong Liu and Guoqing Xiao",
booktitle = "ICNC-FSKD 2017 - 13th International Conference on Natural Computation, Fuzzy Systems and Knowledge Discovery",
address = "美国",
}