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Research on changes of E-shopper behavior in the internet environment

  • Chong Wang*
  • , Yi Jun Li
  • , Qiang Ye
  • *Corresponding author for this work
  • School of Management, Harbin Institute of Technology

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

In the Internet shopping environment, changes of customer's needs grow increasingly outstanding. For discovering the changes, the paper mines the transaction databases of different time periods by using association rule discovery, and extracts the association rules and discovers the clianges in network customer behavior by comparison and analysis between the two sets of association rules. This paper presents a new algorithm that contains the first support, the second support and Rel-confidence. The algorithm solves the problem of the present algoritlims cannot discover association rules with infrequent data items. And according to the changes of network customer's behavior, robust pattern, appearing pattern and unexpected change are presented to measure the changes.

Original languageEnglish
Title of host publicationProceedings of 2006 International Conference on Management Science and Engineering, ICMSE'06 (13th)
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages68-73
Number of pages6
ISBN (Print)7560323553, 9787560323558
DOIs
StatePublished - 2006
Externally publishedYes
Event2006 International Conference on Management Science and Engineering, ICMSE'06 - Lille, France
Duration: 5 Oct 20067 Oct 2006

Publication series

NameProceedings of 2006 International Conference on Management Science and Engineering, ICMSE'06 (13th)

Conference

Conference2006 International Conference on Management Science and Engineering, ICMSE'06
Country/TerritoryFrance
CityLille
Period5/10/067/10/06

Keywords

  • Association rule
  • Behavior
  • Change
  • Data item
  • Network customer
  • Support

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