Research of kansei image based on product appearance form deconstruction

Based on kansei engineering theory, with mobile phone model as the research object, on the speciation analysis of deconstruction, study of the correlation between form design elements and subjective feeling. To obtain mobile phone simulation modeling samples by the concept of orthogonal test. Through collecting a large number of perceptual image vocabulary, the multiple scale method, class cluster method was applied to typical filtered emotional vocabulary, as the shape of subjective evaluation metrics. Using the mobile phone modeling sample obtained from the screened and representative emotional semantic difference experiment on the emotional reactions of vocabulary, get the corresponding relation between mobile phones form design elements and subjective evaluation value. Quantitative fuzzy uncertainty of emotional problem, and using kansei engineering theory to improve product that cares consumers emotional has become the direction of product design.