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Relationship between consumer innovativeness and internet banking acceptance

  • Rui Jin Zhang*
  • , Guo Xin Li
  • , Ze Zhou Sun
  • *Corresponding author for this work
  • School of Management, Harbin Institute of Technology

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

This paper built an influence relationship model between consumer innovativeness and Internet banking acceptance. Data was collected from both online and offline questionnaires. On the basis of relevant research, we take consumer innovativeness as a dual- dimensional structure which includes cognitive innovativeness (CI) and sensory innovativeness (SI), and take Internet banking information searching (IBIS) and Internet banking actual utilization (IBAU) as the two dimensions of Internet banking acceptance. Meanwhile, this paper takes the effect which is provided by consumers' perceived innovative features of Internet banking into research.

Original languageEnglish
Title of host publicationInternational Conference on Management Science and Engineering - Annual Conference Proceedings
EditorsHua Lan, Yu-Hong Yang
PublisherIEEE Computer Society
Pages308-314
Number of pages7
ISBN (Electronic)9781479953752
DOIs
StatePublished - 17 Oct 2014
Externally publishedYes
Event21th Annual International Conference on Management Science and Engineering, ICMSE 2014 - Helsinki, Finland
Duration: 17 Aug 201419 Aug 2014

Publication series

NameInternational Conference on Management Science and Engineering - Annual Conference Proceedings
ISSN (Print)2155-1847

Conference

Conference21th Annual International Conference on Management Science and Engineering, ICMSE 2014
Country/TerritoryFinland
CityHelsinki
Period17/08/1419/08/14

Keywords

  • cognitive innovativeness
  • consumer innovativeness
  • internet banking acceptance
  • sensory innovativeness

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