Psychological Effect of Discrete Outbreak Events of COVID-19 on Health Information Search in China

Community transmission events occasionally happened in the long-term pandemic, which led to repeated outbreaks of COVID-19. In addition to potential physical threats, the outbreaks could also lead to psychological stress and influence their health behaviors, especially for vulnerable people. It poses a great challenge to both physical and mental health management. However, little is known about the impacts of discrete outbreak events of COVID-19 on people’s reactions to health concerns in the long-term pandemic period. In the current study, we discussed the impact of discrete outbreak events of COVID-19 on health information search for specific symptoms in China from a perceptive of susceptibility. The empirical study was conducted after the first wave of outbreak events ended in China from June to October 2020. Three typical outbreak events happened during this period, and a total of 1800 search index data for 60 cities in China crawled from Baidu search engine were included in the data set. Using the real-world searching data, we conducted a panel data analysis to examine the psychological effect of discrete outbreak events on the symptom search and the moderation effect of the geographical distance. It was found that discrete outbreak events significantly increased the symptom search, and its impacts were various in different regions. More health information search caused by discrete outbreak events was found in cities which were closer to the outbreak area. Implications for healthcare were discussed.