Progressive service value network design for bilateral service applications

In service industries, a dominant morphology of service applications is a bi-lateral Resource Integration Service Pattern (called BIRIS), in which the broker is responsible for aggregating distributed service resources into a whole and providing it to customers. The innovation of such a service was based on the innovation of its Service Value Network (SVN) which determined the effectiveness and efficiency of value co-production and delivery to service participants to a large extent. This study presented a progressive service value network design scheme for bi-lateral service scenarios. It consisted of four steps. The first step was the initial SVN identification. The second step was the Virtualized Service Resource (VSR) identification and its lifecycle design. The third step was the importation of enablers and the final step was the selection of brokers. Detailed process for each step was elaborately described and analyzed.