Pricing and quality information disclosure in a dual-channel supply chain with hunger marketing

Hui Yang; Tingting Xiao

doi:10.1109/ICSSSM.2019.8887616

Pricing and quality information disclosure in a dual-channel supply chain with hunger marketing

Hui Yang
, Tingting Xiao^*

^*Corresponding author for this work

School of Economics and Management, Harbin Institute of Technology Shenzhen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

1 Scopus citations

Abstract

In a dual-channel supply chain with hunger marketing, we study pricing and quality information disclosure decisions of the members when the information can be disclosed jointly, by the manufacturer or by the retailer. For each case, we also conduct sensitivity analysis to investigate the effects of the product compatibility with network sales and the information disclosure cost. The results show that hunger marketing strategy will improve the cost performance ratio and total demand of products, so as to improve the profit of manufacturers and supply chain. In addition, compared with the decentralized decision-making mode, the centralized decision-making mode helps supply chain to obtain more profit and disclose more quality information.

Original language	English
Title of host publication	2019 16th International Conference on Service Systems and Service Management, ICSSSM 2019
Publisher	Institute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)	9781728119410
DOIs	https://doi.org/10.1109/ICSSSM.2019.8887616
State	Published - Jul 2019
Externally published	Yes
Event	16th International Conference on Service Systems and Service Management, ICSSSM 2019 - Shenzhen, China Duration: 13 Jul 2019 → 15 Jul 2019

Publication series

Name	2019 16th International Conference on Service Systems and Service Management, ICSSSM 2019

Conference

Conference	16th International Conference on Service Systems and Service Management, ICSSSM 2019
Country/Territory	China
City	Shenzhen
Period	13/07/19 → 15/07/19

Keywords

Dual-channel supply chain
Hunger marketing
Pricing
Quality information disclosure

Access to Document

10.1109/ICSSSM.2019.8887616

Cite this

Yang, H., & Xiao, T. (2019). Pricing and quality information disclosure in a dual-channel supply chain with hunger marketing. In 2019 16th International Conference on Service Systems and Service Management, ICSSSM 2019 Article 8887616 (2019 16th International Conference on Service Systems and Service Management, ICSSSM 2019). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/ICSSSM.2019.8887616

Yang, Hui ; Xiao, Tingting. / Pricing and quality information disclosure in a dual-channel supply chain with hunger marketing. 2019 16th International Conference on Service Systems and Service Management, ICSSSM 2019. Institute of Electrical and Electronics Engineers Inc., 2019. (2019 16th International Conference on Service Systems and Service Management, ICSSSM 2019).

@inproceedings{dfebb73d0d2e44648ed5708d7d6e6264,

title = "Pricing and quality information disclosure in a dual-channel supply chain with hunger marketing",

abstract = "In a dual-channel supply chain with hunger marketing, we study pricing and quality information disclosure decisions of the members when the information can be disclosed jointly, by the manufacturer or by the retailer. For each case, we also conduct sensitivity analysis to investigate the effects of the product compatibility with network sales and the information disclosure cost. The results show that hunger marketing strategy will improve the cost performance ratio and total demand of products, so as to improve the profit of manufacturers and supply chain. In addition, compared with the decentralized decision-making mode, the centralized decision-making mode helps supply chain to obtain more profit and disclose more quality information.",

keywords = "Dual-channel supply chain, Hunger marketing, Pricing, Quality information disclosure",

author = "Hui Yang and Tingting Xiao",

note = "Publisher Copyright: {\textcopyright} 2019 IEEE.; 16th International Conference on Service Systems and Service Management, ICSSSM 2019 ; Conference date: 13-07-2019 Through 15-07-2019",

year = "2019",

month = jul,

doi = "10.1109/ICSSSM.2019.8887616",

language = "英语",

series = "2019 16th International Conference on Service Systems and Service Management, ICSSSM 2019",

publisher = "Institute of Electrical and Electronics Engineers Inc.",

booktitle = "2019 16th International Conference on Service Systems and Service Management, ICSSSM 2019",

address = "美国",

}

Yang, H & Xiao, T 2019, Pricing and quality information disclosure in a dual-channel supply chain with hunger marketing. in 2019 16th International Conference on Service Systems and Service Management, ICSSSM 2019., 8887616, 2019 16th International Conference on Service Systems and Service Management, ICSSSM 2019, Institute of Electrical and Electronics Engineers Inc., 16th International Conference on Service Systems and Service Management, ICSSSM 2019, Shenzhen, China, 13/07/19. https://doi.org/10.1109/ICSSSM.2019.8887616

Pricing and quality information disclosure in a dual-channel supply chain with hunger marketing. / Yang, Hui; Xiao, Tingting.
2019 16th International Conference on Service Systems and Service Management, ICSSSM 2019. Institute of Electrical and Electronics Engineers Inc., 2019. 8887616 (2019 16th International Conference on Service Systems and Service Management, ICSSSM 2019).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Pricing and quality information disclosure in a dual-channel supply chain with hunger marketing

AU - Yang, Hui

AU - Xiao, Tingting

PY - 2019/7

Y1 - 2019/7

N2 - In a dual-channel supply chain with hunger marketing, we study pricing and quality information disclosure decisions of the members when the information can be disclosed jointly, by the manufacturer or by the retailer. For each case, we also conduct sensitivity analysis to investigate the effects of the product compatibility with network sales and the information disclosure cost. The results show that hunger marketing strategy will improve the cost performance ratio and total demand of products, so as to improve the profit of manufacturers and supply chain. In addition, compared with the decentralized decision-making mode, the centralized decision-making mode helps supply chain to obtain more profit and disclose more quality information.

AB - In a dual-channel supply chain with hunger marketing, we study pricing and quality information disclosure decisions of the members when the information can be disclosed jointly, by the manufacturer or by the retailer. For each case, we also conduct sensitivity analysis to investigate the effects of the product compatibility with network sales and the information disclosure cost. The results show that hunger marketing strategy will improve the cost performance ratio and total demand of products, so as to improve the profit of manufacturers and supply chain. In addition, compared with the decentralized decision-making mode, the centralized decision-making mode helps supply chain to obtain more profit and disclose more quality information.

KW - Dual-channel supply chain

KW - Hunger marketing

KW - Pricing

KW - Quality information disclosure

UR - https://www.scopus.com/pages/publications/85074886275

U2 - 10.1109/ICSSSM.2019.8887616

DO - 10.1109/ICSSSM.2019.8887616

M3 - 会议稿件

AN - SCOPUS:85074886275

T3 - 2019 16th International Conference on Service Systems and Service Management, ICSSSM 2019

BT - 2019 16th International Conference on Service Systems and Service Management, ICSSSM 2019

PB - Institute of Electrical and Electronics Engineers Inc.

T2 - 16th International Conference on Service Systems and Service Management, ICSSSM 2019

Y2 - 13 July 2019 through 15 July 2019

ER -

Yang H, Xiao T. Pricing and quality information disclosure in a dual-channel supply chain with hunger marketing. In 2019 16th International Conference on Service Systems and Service Management, ICSSSM 2019. Institute of Electrical and Electronics Engineers Inc. 2019. 8887616. (2019 16th International Conference on Service Systems and Service Management, ICSSSM 2019). doi: 10.1109/ICSSSM.2019.8887616

Pricing and quality information disclosure in a dual-channel supply chain with hunger marketing

Abstract

Publication series

Conference

Keywords

Access to Document

Other files and links

Fingerprint

Cite this