Preliminary analysis on strategies of experimental design for traditional commercial spaces in the background of internet economy

Currently, the progress of economic globalization, informatization and networking is driven by the rapid development of the Internet economy. Advantages of the Internet economy such as low costs and high efficiency have resulted in a tremendous shock to traditional commerce, and a rapid decline in traditional retail. How to restrain such declining tendency? This paper has dissected discrepancies between Internet economy and traditional commerce, and their advantages and disadvantages are dissected in this paper, and the results emphasize that experience-based space designs must be applied to traditional commercial spaces in order to enhance the real experience of commodities. This paper presents how to make good experience-based space designs for traditional commerce under Internet economy, and puts forward experience-based design strategies from four aspects of situational participation, theme-based construction, personal experience of roles and emotional penetration. It is aimed at creating an experience-based commercial space with complementary advantages for online and offline commerce, integrated functions, diversified business patterns, and a comfortable consumption environment, as well as modern characteristics, through analysis and introduction of these four strategies.