Skip to main navigation Skip to search Skip to main content

Predicting the popularity of online content based on the weak ties theory

  • School of Computer Science and Technology, Harbin Institute of Technology
  • Guangzhou University

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

With the rapid development of network. The multimedia information spreads faster since the rise of social network where people can create and share images, video and audio contents. Online content captures online behavior of users who communicate or interact on a diversity of issues and topics. How to predict the popularity of the online content happened recently is a hot topic and lots of researchers are trying to find out the law of information diffusion hidden in it. However, many models missed to make full use of the principles of social science. The main contribution of this article is to solve the problem that there are few popularity prediction work based on principles of sociology. We propose a model based on weak tie theory with a linear regression approach on Facebook. Our goal is to accurately estimate the popularity of a given viral topic at final based on the observation of its historical characteristics. Also, this method provides a better performance in the popularity prediction according to an empirical study.

Original languageEnglish
Title of host publicationProceedings - 2018 IEEE 3rd International Conference on Data Science in Cyberspace, DSC 2018
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages386-391
Number of pages6
ISBN (Electronic)9781538642108
DOIs
StatePublished - 16 Jul 2018
Externally publishedYes
Event3rd IEEE International Conference on Data Science in Cyberspace, DSC 2018 - Guangzhou, Guangdong, China
Duration: 18 Jun 201821 Jun 2018

Publication series

NameProceedings - 2018 IEEE 3rd International Conference on Data Science in Cyberspace, DSC 2018

Conference

Conference3rd IEEE International Conference on Data Science in Cyberspace, DSC 2018
Country/TerritoryChina
CityGuangzhou, Guangdong
Period18/06/1821/06/18

Keywords

  • Diffusion
  • Popularity
  • Social network
  • Strong ties

Fingerprint

Dive into the research topics of 'Predicting the popularity of online content based on the weak ties theory'. Together they form a unique fingerprint.

Cite this