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Negotiation game model for big data transactions

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Given the surge around the research and development of models and tools for big data, businesses continue to improve their implementations to achieve their promised value. This paper proposes and evaluates a price negotiation game model for purchasing big data resources; the model utilizes a network for its structure. The key idea of this model is to consider big data transactions as a multi-player (data owners and consumers) game in which the players have access to imperfect information. The model embodies a deduction problem and proposes a game strategy for price negotiations. The model provides a new approach to evaluate the influences of various factors. We evaluate the influence of reservation prices, information completeness, and platform commission on the profit. The performance of the model is explored using thousands of simulated transactions. The success rate of the transactions, in addition to the rewards of the owners, consumers, and the platform are observed to assess the activity of network.

Original languageEnglish
Title of host publicationProceedings - 2019 IEEE 4th International Conference on Data Science in Cyberspace, DSC 2019
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages162-167
Number of pages6
ISBN (Electronic)9781728145280
DOIs
StatePublished - Jun 2019
Externally publishedYes
Event4th IEEE International Conference on Data Science in Cyberspace, DSC 2019 - Hangzhou, China
Duration: 23 Jun 201925 Jun 2019

Publication series

NameProceedings - 2019 IEEE 4th International Conference on Data Science in Cyberspace, DSC 2019

Conference

Conference4th IEEE International Conference on Data Science in Cyberspace, DSC 2019
Country/TerritoryChina
CityHangzhou
Period23/06/1925/06/19

Keywords

  • Big data
  • Game strategy
  • Price negotiation

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