@inproceedings{6d98fea4f9064e699d1206275d4c0691,
title = "Model and optimal bidding strategies in multi-attribute English auction",
abstract = "Currently the price-based-only auctions can't completely satisfy the practical demand in E-Commerce. Multi-attribute auctions have gained more and more attention because of their advantages comparing to the price-based only auction. In this paper, we propose a novel multi-attribute auction model which is more universal and more suitable for the real-world settings. In this study, David's multi-attribute auction model is extended, and the optimal bidding strategies in the multi-attribute English auction protocol are further studied. Then we prove an important deduction of David's Lemma 1, and discuss the influence on the optimal bidding strategies of the auction environment parameters. Finally, the analysis shows that the modified English protocol reduces the unnecessary information revelation and increases the bidders' enthusiasm in participating in the auction.",
keywords = "Bidding strategies, E-Commerce, Multi-attribute English auction, Multi-attribute auction model",
author = "Sun, \{Ya Hui\} and Feng, \{Yu Qiang\}",
year = "2011",
doi = "10.1109/ICM.2011.151",
language = "英语",
isbn = "9780769545226",
series = "Proceedings - 2011 International Conference of Information Technology, Computer Engineering and Management Sciences, ICM 2011",
pages = "11--15",
booktitle = "Proceedings - 2011 International Conference of Information Technology, Computer Engineering and Management Sciences, ICM 2011",
note = "2011 International Conference on Information Technology, Computer Engineering and Management Sciences, ICM 2011 ; Conference date: 24-09-2011 Through 25-09-2011",
}