@inproceedings{83fa8b157147418b901fec34d04d09ab,
title = "Meta-analysis of the relationship between product innovativeness and new product performance",
abstract = "The topic of identifying factors that result in new product success and failure has drawn substantial attention. Among those factors, product innovativeness is deemed to a critical one. Despite years of research in the relationship between product innovativeness and new product performance, the empirical results show conflicting conclusion. To offer much needed clarity, the authors conducted a meta-analysis of 39 correlations from 24 studies on the topic. The findings reveal that product innovativeness has a positive correlation with new product performance. Using bivariate analysis and meta-regression analysis, the findings also reveal that the two measurement factors about innovativeness and performance and two contextual factors about country and industry of sample are found to report a weaker product innovativeness-new product performance relationship. In addition, there is publication bias in this study through the analysis of funnel plot and Egger's regression analysis.",
keywords = "homogeneity, meta-analysis, new product performance, product innovativeness, publication bias",
author = "Gao, \{Peng Bin\} and Wu, \{Wei Wei\} and Bo Yu",
year = "2012",
doi = "10.1109/ICMSE.2012.6414217",
language = "英语",
isbn = "9781467330145",
series = "International Conference on Management Science and Engineering - Annual Conference Proceedings",
pages = "432--438",
booktitle = "2012 International Conference on Management Science and Engineering, ICMSE 2012 - 19th Annual Conference Proceedings",
note = "2012 19th Annual International Conference on Management Science and Engineering, ICMSE 2012 ; Conference date: 20-09-2012 Through 22-09-2012",
}