Long rating scales trigger positive ratings: When referent thinking beats relative thinking

Xiaoxian Ji; Juan Luis Nicolau; Xianwei Liu

doi:10.1016/j.annals.2023.103625

Long rating scales trigger positive ratings: When referent thinking beats relative thinking

Xiaoxian Ji
, Juan Luis Nicolau
, Xianwei Liu^*

^*Corresponding author for this work

School of Management, Harbin Institute of Technology
Virginia Polytechnic Institute and State University

Research output: Contribution to journal › Article › peer-review

3 Scopus citations

Original language	English
Article number	103625
Journal	Annals of Tourism Research
Volume	102
DOIs	https://doi.org/10.1016/j.annals.2023.103625
State	Published - Sep 2023
Externally published	Yes

Keywords

Rating scale
Rating valence
Reference point

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10.1016/j.annals.2023.103625

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@article{02d2cb50bff74813801ed949c279b7e2,

title = "Long rating scales trigger positive ratings: When referent thinking beats relative thinking",

keywords = "Rating scale, Rating valence, Reference point",

author = "Xiaoxian Ji and Nicolau, \{Juan Luis\} and Xianwei Liu",

year = "2023",

month = sep,

doi = "10.1016/j.annals.2023.103625",

language = "英语",

volume = "102",

journal = "Annals of Tourism Research",

issn = "0160-7383",

publisher = "Elsevier Ltd",

}

TY - JOUR

T1 - Long rating scales trigger positive ratings

T2 - When referent thinking beats relative thinking

AU - Ji, Xiaoxian

AU - Nicolau, Juan Luis

AU - Liu, Xianwei

PY - 2023/9

Y1 - 2023/9

KW - Rating scale

KW - Rating valence

KW - Reference point

UR - https://www.scopus.com/pages/publications/85165682698

U2 - 10.1016/j.annals.2023.103625

DO - 10.1016/j.annals.2023.103625

M3 - 文章

AN - SCOPUS:85165682698

SN - 0160-7383

VL - 102

JO - Annals of Tourism Research

JF - Annals of Tourism Research

M1 - 103625

ER -

Long rating scales trigger positive ratings: When referent thinking beats relative thinking

Keywords

Access to Document

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