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Information dissemination model of microblogging with internet marketers

  • Dongliang Xu
  • , Jingchang Pan*
  • , Bailing Wang
  • , Meng Liu
  • , Qinma Kang
  • *Corresponding author for this work
  • Shandong University
  • School of Mechatronics Engineering, Harbin Institute of Technology

Research output: Contribution to journalArticlepeer-review

Abstract

Microblogging services (such as Twitter) are the representative information communication networks during the Web 2.0 era, which have gained remarkable popularity. Weibo has become a popular platform for information dissemination in online social networks due to its large number of users. In this study, a microblog information dissemination model is presented. Related concepts are introduced and analyzed based on the dynamic model of infectious disease, and new influencing factors are proposed to improve the susceptibleinfective- removal (SIR) information dissemination model. Correlation analysis is conducted on the existing information dissemination risk and the rumor dissemination model of microblog. In this study, web hyper is used to model rumor dissemination. Finally, the experimental results illustrate the effectiveness of the method in reducing the rumor dissemination of microblogs.

Original languageEnglish
Pages (from-to)853-864
Number of pages12
JournalJournal of Information Processing Systems
Volume15
Issue number4
DOIs
StatePublished - 2019
Externally publishedYes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 3 - Good Health and Well-being
    SDG 3 Good Health and Well-being

Keywords

  • Information dissemination
  • Microblog
  • Rumor Spread
  • Web Hyper

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