TY - GEN
T1 - Hybrid Recommendation Algorithm for E-Commerce Website
AU - Lu, Peng Yu
AU - Wu, Xiao Xiao
AU - Teng, De Ning
N1 - Publisher Copyright:
© 2015 IEEE.
PY - 2016/5/11
Y1 - 2016/5/11
N2 - Traditional recommendation algorithms face some serious problems, including data sparsity, cold start and inefficiency. To better address the problems above, the paper proposes a hybrid recommendation algorithm based on improved collaborative filtering of user context fuzzy clustering and content-based. For collaborative filtering, firstly, user classification is based on fuzzy clustering according to user context, and then collaborative filtering is used to recommend products for similar users. And the improved content-based algorithm sets up feature vectors for users and items dynamically. Experiments show that the hybrid algorithm can avoid defects of single algorithm and improve the performance in both recommendation quality and efficiency, which opens up exciting avenues for future research.
AB - Traditional recommendation algorithms face some serious problems, including data sparsity, cold start and inefficiency. To better address the problems above, the paper proposes a hybrid recommendation algorithm based on improved collaborative filtering of user context fuzzy clustering and content-based. For collaborative filtering, firstly, user classification is based on fuzzy clustering according to user context, and then collaborative filtering is used to recommend products for similar users. And the improved content-based algorithm sets up feature vectors for users and items dynamically. Experiments show that the hybrid algorithm can avoid defects of single algorithm and improve the performance in both recommendation quality and efficiency, which opens up exciting avenues for future research.
KW - Collaborative filtering
KW - Content filtering
KW - Hybrid recommendation
UR - https://www.scopus.com/pages/publications/84978148601
U2 - 10.1109/ISCID.2015.140
DO - 10.1109/ISCID.2015.140
M3 - 会议稿件
AN - SCOPUS:84978148601
T3 - Proceedings - 2015 8th International Symposium on Computational Intelligence and Design, ISCID 2015
SP - 197
EP - 200
BT - Proceedings - 2015 8th International Symposium on Computational Intelligence and Design, ISCID 2015
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 8th International Symposium on Computational Intelligence and Design, ISCID 2015
Y2 - 12 December 2015 through 13 December 2015
ER -