@inproceedings{91af83f658824feba6e4102bef1d53d8,
title = "How price affect online purchase behavior in online healthcare consulting? perceived quality as a mediator",
abstract = "Price has a major influence on online health consulting purchases; however, healthcare customers regard perceived quality based on the exposed information about physicians{\textquoteright} abilities as an important basis for decision-making. This research examined the influencing mechanism of price on purchase behavior in the e-health context using a data set of 1,785 physicians from one largest online healthcare consulting platform. The results show that perceived quality has an incomplete mediating effect on the impact of price on purchase behavior. It means that the online healthcare counseling price not only has a direct positive effect but also indirect effect mediated by perceived quality on purchase behavior.",
keywords = "Counseling price, Mediating effect, Online healthcare, Perceived quality, Purchase behavior",
author = "Jianwei Liu and Qiang Ye",
note = "Publisher Copyright: {\textcopyright} Springer International Publishing Switzerland 2016.; International Conference for Smart Health, ICSH 2015 ; Conference date: 17-11-2015 Through 18-11-2015",
year = "2016",
doi = "10.1007/978-3-319-29175-8\_18",
language = "英语",
isbn = "9783319291741",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
publisher = "Springer Verlag",
pages = "196--203",
editor = "Hsinchun Chen and Zeng, \{Daniel Dajun\} and Xiaolong Zheng and Leischow, \{Scott J.\}",
booktitle = "Smart Health - International Conference, ICSH 2015, Revised Selected Papers",
address = "德国",
}