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How gender differences influence best answersin online travel q&A community

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Based on a large dataset in travel Q&A website, this paper is aimed to investigate the effects of online respondent' gender on the questioners' decisions of best answer adoption. After controlling some other variables relating to the characteristics of both questions and questioners, the results indicated that if the questions are answered by female responders, the effect of their responding experience on the possibility of their answers to be identified as best answer increases significantly. Further, if it is the females who answering, the effect of time intervals between questions and answers increase as well. However, when it comes to the content length, the moderating effect is insignificant. According to our results, some efficient and effective selection methods of travel information are provided that could be the reference for the online travel website to select best-answers. Finally, the implications of the results are discussed in relation to research and practice.

Original languageEnglish
Title of host publication2016 International Conference on Management Science and Engineering, ICMSE 2016
PublisherIEEE Computer Society
Pages1524-1531
Number of pages8
ISBN (Electronic)9781509036059
DOIs
StatePublished - 2 Jul 2016
Externally publishedYes
Event23rd International Conference on Management Science and Engineering, ICMSE 2016 - Olten, Switzerland
Duration: 18 Aug 201620 Aug 2016

Publication series

NameInternational Conference on Management Science and Engineering - Annual Conference Proceedings
Volume2016-August
ISSN (Print)2155-1847

Conference

Conference23rd International Conference on Management Science and Engineering, ICMSE 2016
Country/TerritorySwitzerland
CityOlten
Period18/08/1620/08/16

Keywords

  • Answer adoption
  • Answer quality
  • Gender difference
  • Travel community

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