Healthcare at your fingertips: The acceptance and adoption of mobile medical treatment services among Chinese users

Mobile health (mHealth) services have recently been receiving increasing attention. However, there is a lack of knowledge about how users accept and adopt mobile medical treatment (MMT) services, some of the most promising mHealth services that aim to extend the patient–physician relationship beyond the conventional clinic environment. To fill this research gap, this study proposes a research model for predicting consumers’ acceptance behavior toward MMT services based on the Technology Acceptance Model (TAM). A survey was conducted among 303 Chinese MMT service users to evaluate the proposed model and relevant hypotheses using partial least squares. Several key findings were summarized from the results: (1) the attitude toward using MMT, technology anxiety, and trust are significantly associated with users’ behavioral intention to use MMT services; (2) the perceived ease of use, perceived usefulness, and trust significantly influence users’ attitude toward using MMT services; (3) the perceived interactivity, perceived personalization, and privacy concerns have significant impacts on users’ perceptions of ease of use, usefulness, and trust toward MMT services. The current findings have both theoretical and practical implications that may guide practitioners and researchers to better understand consumers’ acceptance of MMT services.