Skip to main navigation Skip to search Skip to main content

Hard to Resist Quicker Decisions: How Response Time Shapes Conformity in Human–Robot Hybrid Groups

  • Chao Lei
  • , Jingjing Pan
  • , Lance Gregory
  • , Jonathan Hasford
  • , Pengcheng Zhang
  • , Huan Tao*
  • *Corresponding author for this work
  • Business School, Harbin Institute of Technology
  • Henan University of Economics and Law
  • University of Alberta
  • Haslam College of Business
  • Huazhong University of Science and Technology

Research output: Contribution to journalArticlepeer-review

Abstract

As robots become increasingly integrated into daily life, researchers have begun to examine how they shape social influence and conformity in human–robot hybrid groups. However, prior work has focused almost exclusively on decision outcomes–the answers group members provide–while overlooking how decision time may also influence conformity. Across three studies, we investigate how the response time of human and robot group members shapes individuals' conformity. We find that faster group decisions increase conformity, whereas slower decisions reduce it. Importantly, fast responses exert a stronger influence when they come from human rather than robot group members, an effect driven by differences in perceived confidence. These findings underscore the critical role of response time and responder identity (human or robot) in shaping conformity, expanding our understanding of social influence in human–robot interactions, and opening new avenues for future research.

Original languageEnglish
Article numbere70082
JournalJournal of Behavioral Decision Making
Volume39
Issue number2
DOIs
StatePublished - Apr 2026
Externally publishedYes

Keywords

  • conformity
  • decision-making
  • human–robot interaction
  • response time
  • social influence
  • social robots

Fingerprint

Dive into the research topics of 'Hard to Resist Quicker Decisions: How Response Time Shapes Conformity in Human–Robot Hybrid Groups'. Together they form a unique fingerprint.

Cite this