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Gender identification on social media

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Accurate identification of hidden demographic attributes from social media is very useful for advertisement, personalized recommendation and etc. We investigate the effect of two different classification models for the gender identification problem over different attributes of Sina Weibo users. To improve the accuracy of the classfication models, we propose a novel feature selection algorithm and a retrained multiattribute model. Experimental results show that the accuracy of our approach achieves 89.01% which is better than any previous work in this problem.

Original languageEnglish
Title of host publicationSocial Media Processing - 3rd National Conference, SMP 2014, Proceedings
EditorsJie Tang, Ting Liu, Heyan Huang, Hua-Ping Zhang
PublisherSpringer Verlag
Pages99-107
Number of pages9
ISBN (Electronic)9783662455579
DOIs
StatePublished - 2014
Event3rd National Conference on Social Media Processing, SMP 2014 - Beijing, China
Duration: 1 Nov 20142 Nov 2014

Publication series

NameCommunications in Computer and Information Science
Volume489
ISSN (Print)1865-0929

Conference

Conference3rd National Conference on Social Media Processing, SMP 2014
Country/TerritoryChina
CityBeijing
Period1/11/142/11/14

Keywords

  • Gender identification
  • Retrained multi-attribute
  • Social media

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