Games-based brand competition strategy

Yanrong Hu; Chong Wu; Hongjiu Liu

doi:10.1109/BIFE.2010.65

Games-based brand competition strategy

Yanrong Hu^*
, Chong Wu
, Hongjiu Liu

^*Corresponding author for this work

School of Management, Harbin Institute of Technology
Changshu Institute of Technology

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

The purpose of the article is to provide an overview of brand management for brand strategy. Through making use of game theory, the article analyzes the methods of brand competition. The article will put forward the train of brand competition strategy. Although the competition of market is fierce, company can gain the advantage in the competition only if the company has a good strategic.

Original language	English
Title of host publication	Proceedings - 3rd International Conference on Business Intelligence and Financial Engineering, BIFE 2010
Pages	247-250
Number of pages	4
DOIs	https://doi.org/10.1109/BIFE.2010.65
State	Published - 2010
Externally published	Yes
Event	3rd International Conference on Business Intelligence and Financial Engineering, BIFE 2010 - Hong Kong, China Duration: 13 Aug 2010 → 15 Aug 2010

Publication series

Name	Proceedings - 3rd International Conference on Business Intelligence and Financial Engineering, BIFE 2010

Conference

Conference	3rd International Conference on Business Intelligence and Financial Engineering, BIFE 2010
Country/Territory	China
City	Hong Kong
Period	13/08/10 → 15/08/10

Keywords

Brand competition
Game
Strategy

Access to Document

10.1109/BIFE.2010.65

Cite this

@inproceedings{6478c923aa8348d98642e017ab6db47d,

title = "Games-based brand competition strategy",

abstract = "The purpose of the article is to provide an overview of brand management for brand strategy. Through making use of game theory, the article analyzes the methods of brand competition. The article will put forward the train of brand competition strategy. Although the competition of market is fierce, company can gain the advantage in the competition only if the company has a good strategic.",

keywords = "Brand competition, Game, Strategy",

author = "Yanrong Hu and Chong Wu and Hongjiu Liu",

year = "2010",

doi = "10.1109/BIFE.2010.65",

language = "英语",

isbn = "9780769541167",

series = "Proceedings - 3rd International Conference on Business Intelligence and Financial Engineering, BIFE 2010",

pages = "247--250",

booktitle = "Proceedings - 3rd International Conference on Business Intelligence and Financial Engineering, BIFE 2010",

note = "3rd International Conference on Business Intelligence and Financial Engineering, BIFE 2010 ; Conference date: 13-08-2010 Through 15-08-2010",

}

Hu, Y, Wu, C & Liu, H 2010, Games-based brand competition strategy. in Proceedings - 3rd International Conference on Business Intelligence and Financial Engineering, BIFE 2010., 5621709, Proceedings - 3rd International Conference on Business Intelligence and Financial Engineering, BIFE 2010, pp. 247-250, 3rd International Conference on Business Intelligence and Financial Engineering, BIFE 2010, Hong Kong, China, 13/08/10. https://doi.org/10.1109/BIFE.2010.65

Games-based brand competition strategy. / Hu, Yanrong; Wu, Chong; Liu, Hongjiu.
Proceedings - 3rd International Conference on Business Intelligence and Financial Engineering, BIFE 2010. 2010. p. 247-250 5621709 (Proceedings - 3rd International Conference on Business Intelligence and Financial Engineering, BIFE 2010).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Games-based brand competition strategy

AU - Hu, Yanrong

AU - Wu, Chong

AU - Liu, Hongjiu

PY - 2010

Y1 - 2010

N2 - The purpose of the article is to provide an overview of brand management for brand strategy. Through making use of game theory, the article analyzes the methods of brand competition. The article will put forward the train of brand competition strategy. Although the competition of market is fierce, company can gain the advantage in the competition only if the company has a good strategic.

AB - The purpose of the article is to provide an overview of brand management for brand strategy. Through making use of game theory, the article analyzes the methods of brand competition. The article will put forward the train of brand competition strategy. Although the competition of market is fierce, company can gain the advantage in the competition only if the company has a good strategic.

KW - Brand competition

KW - Game

KW - Strategy

UR - https://www.scopus.com/pages/publications/78650140242

U2 - 10.1109/BIFE.2010.65

DO - 10.1109/BIFE.2010.65

M3 - 会议稿件

AN - SCOPUS:78650140242

SN - 9780769541167

T3 - Proceedings - 3rd International Conference on Business Intelligence and Financial Engineering, BIFE 2010

SP - 247

EP - 250

BT - Proceedings - 3rd International Conference on Business Intelligence and Financial Engineering, BIFE 2010

T2 - 3rd International Conference on Business Intelligence and Financial Engineering, BIFE 2010

Y2 - 13 August 2010 through 15 August 2010

ER -

Games-based brand competition strategy

Abstract

Publication series

Conference

Keywords

Access to Document

Other files and links

Fingerprint

Cite this