TY - GEN
T1 - Future use intention based on TAM-RI model
T2 - 2009 16th International Conference on Management Science and Engineering, ICMSE 2009
AU - Zou, Peng
AU - Yu, Bo
AU - An, Hui
PY - 2009
Y1 - 2009
N2 - In some new industries, firms not only must introduce the new types of products or services but also enhance the customer loyalty so that customers purchase more products or service provided by focal firm. The customer relationship management with the double targets has vital theory and application means. This research built a new future use intention model of the college student credit card customers combining the Repurchase Intention Model with Technology Acceptance Model. This research carries on the survey in view of college student community. Then it draws the conclusion that there are seven factors which influence the future use intention: satisfaction, trust, financial risk, perceptive usefulness, and perceptive ease for use, switch cost and alternative attract. The result of regression analysis shows that the influence degrees from high to low are perceptive ease for use, trust, alternative attract, perceptive useful, satisfaction and financial risk.
AB - In some new industries, firms not only must introduce the new types of products or services but also enhance the customer loyalty so that customers purchase more products or service provided by focal firm. The customer relationship management with the double targets has vital theory and application means. This research built a new future use intention model of the college student credit card customers combining the Repurchase Intention Model with Technology Acceptance Model. This research carries on the survey in view of college student community. Then it draws the conclusion that there are seven factors which influence the future use intention: satisfaction, trust, financial risk, perceptive usefulness, and perceptive ease for use, switch cost and alternative attract. The result of regression analysis shows that the influence degrees from high to low are perceptive ease for use, trust, alternative attract, perceptive useful, satisfaction and financial risk.
KW - Credit card marketing
KW - Customer loyalty
KW - Future use intention
KW - Repurchase intention
KW - Technology accept model
UR - https://www.scopus.com/pages/publications/72249100341
U2 - 10.1109/ICMSE.2009.5318245
DO - 10.1109/ICMSE.2009.5318245
M3 - 会议稿件
AN - SCOPUS:72249100341
SN - 9781424439706
T3 - 2009 International Conference on Management Science and Engineering - 16th Annual Conference Proceedings, ICMSE 2009
SP - 703
EP - 708
BT - 2009 International Conference on Management Science and Engineering - 16th Annual Conference Proceedings, ICMSE 2009
Y2 - 14 September 2009 through 16 September 2009
ER -