TY - GEN
T1 - Fit of strategies based on product-process matrix
AU - Tiantian, Gao
AU - Yezhuang, Tian
PY - 2012
Y1 - 2012
N2 - We perfect Product-Process Matrix theory of Hayes and Wheelwright and propose a more generalized theoretical strategic model. In this paper, the data from International Manufacturing Strategy Survey in 2009 is used to examine the new model by hierarchical regression analysis. The results show that, different matches between flexible production capacity (manufacturing strategy), speed of product update and product customization (market strategy) will lead different business performance. The results improve the Product-Process Matrix theory, and provide theoretical and practical guidance to manufacturing enterprises for strategies choice.
AB - We perfect Product-Process Matrix theory of Hayes and Wheelwright and propose a more generalized theoretical strategic model. In this paper, the data from International Manufacturing Strategy Survey in 2009 is used to examine the new model by hierarchical regression analysis. The results show that, different matches between flexible production capacity (manufacturing strategy), speed of product update and product customization (market strategy) will lead different business performance. The results improve the Product-Process Matrix theory, and provide theoretical and practical guidance to manufacturing enterprises for strategies choice.
KW - Business performance
KW - Fit
KW - Manufacturing strategy
KW - Market strategy
KW - Product-process matrix
UR - https://www.scopus.com/pages/publications/84869426364
U2 - 10.4028/www.scientific.net/AMM.197.266
DO - 10.4028/www.scientific.net/AMM.197.266
M3 - 会议稿件
AN - SCOPUS:84869426364
SN - 9783037854723
T3 - Applied Mechanics and Materials
SP - 266
EP - 270
BT - Applied Sciences and Engineering
T2 - International Conference on Mechanical Science and Engineering, ICMSE 2012
Y2 - 20 July 2012 through 22 July 2012
ER -