Exploring the impacts of intention towards human-robot collaboration on frontline hotel employees’ positive behavior: An integrative model

This research aims to explain and predict frontline hotel employees’ intention towards human-robot collaboration (HRC) and their subsequent positive behaviors based on theory of planned behavior and job demands-resources (JD-R) model. The moderating role of perceived behavioral control towards HRC were also tested. Drawing from a preliminary interview study, we identified the critical determinants that shape frontline hotel employees’ attitude towards HRC. Data were collected at two time points from 455 frontline hotel employees in a three-week period. The study results revealed that proficient behavior and adaptive behavior were indirectly influenced by attitude and subjective norm towards HRC and job autonomy of HRC through intention towards HRC. Additionally, perceived behavioral control moderates the relationship between subjective norm and intention towards HRC. The study provides hotel managers with valuable insights and information regarding HRC, enabling them to effectively manage the implementation of HRC in their establishments.