@inproceedings{d51a64751df14cfba3c215c4de4b8ec2,
title = "Exploring the effects of different incentives on doctors{\textquoteright} contribution behaviors in online health communities",
abstract = "With the dramatic development of Web 2.0, the occurrence of online health communities (OHCs) appeal to increasing number of patients and physicians to involve in this new healthcare platform. Extant literature has primarily discussed the motivation of knowledge sharing from participants in OHCs. However, scant studies have been conducted to explore the motivations of doctors{\textquoteright} contribution behaviors in OHCs. Drawing on motivation theory, knowledge sharing theory and social capital theory, we mainly examine the effects of monetary and reputational incentives on doctors{\textquoteright} continuous participation in OHCs. In addition, we also investigate how online incentive factors and offline status of doctors can interact hereby motivating doctors to better serve in the OHCs. We will collect data from an OHCs in China. The findings will not only enrich the relevant theory, but also help us to understand physicians{\textquoteright} motivation mechanisms in OHCs.",
keywords = "OHCs, Offline status, Online contribution behaviors, Online health communities, Online rewards",
author = "Fei Liu and Xitong Guo and Xiaofeng Ju and Xiaocui Han",
note = "Publisher Copyright: {\textcopyright} Springer Nature Switzerland AG 2018.; International Conference on Smart Health, ICSH 2018 ; Conference date: 01-07-2018 Through 03-07-2018",
year = "2018",
doi = "10.1007/978-3-030-03649-2\_9",
language = "英语",
isbn = "9783030036485",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
publisher = "Springer Verlag",
pages = "90--95",
editor = "Hsinchun Chen and Daniel Zeng and Qing Fang and Jiang Wu",
booktitle = "Smart Health - International Conference, ICSH 2018, Proceedings",
address = "德国",
}