@inproceedings{7b19556898a644a2b69ff1ad1d231e45,
title = "Exploring the effects of ad schemes on the performance cost of mobile phones",
abstract = "Advertising is an important revenue source for mobile app development, especially for free apps. However, ads also carry costs to users. Displaying ads can interfere user experience, and lead to less user retention and reduced earnings ultimately. Although there are recent studies devoted to directly mitigating ad costs, for example, by reducing the battery or memory consumed, comprehensive analysis on ad embedded schemes (e.g., ad sizes and ad providers) has rarely been conducted. In this paper, we focus on analyzing three types of performance cost, i.e., cost of memory/CPU, traffic, and battery. We explore 12 ad schemes used in 104 popular Android apps and compare their performance consumption. We show that the performance costs of the ad schemes we analyzed are significantly different. We also summarize the ad schemes that would generate low resource cost to users. Our summary is endorsed by 37 experienced app developers we surveyed.",
keywords = "Ad schemes, In-app ads, Performance cost",
author = "Cuiyun Gao and Jichuan Zeng and Federica Sarro and Lyu, \{Michael R.\} and Irwin King",
note = "Publisher Copyright: {\textcopyright} 2018 Association for Computing Machinery.; 1st International Workshop on Advances in Mobile App Analysis, A-Mobile 2018, co-located with the 33rd IEEE/ACM International Conference on Automated Software Engineering, ASE 2018 ; Conference date: 04-09-2018",
year = "2018",
month = sep,
day = "4",
doi = "10.1145/3243218.3243221",
language = "英语",
series = "A-Mobile 2018 - Proceedings of the 1st International Workshop on Advances in Mobile App Analysis, co-located with ASE 2018",
publisher = "Association for Computing Machinery, Inc",
pages = "13--18",
editor = "Jacques Klein and Guozhu Meng and Li Li and Sam Malek",
booktitle = "A-Mobile 2018 - Proceedings of the 1st International Workshop on Advances in Mobile App Analysis, co-located with ASE 2018",
}