Experience design on m-commerce in china - Digital marketing oriented social innovation design

Guan Yan; Wu Qiong

doi:10.1007/978-3-642-21660-2_48

Experience design on m-commerce in china - Digital marketing oriented social innovation design

Guan Yan^*
, Wu Qiong

^*Corresponding author for this work

Tsinghua University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

2 Scopus citations

Abstract

Mobile service has been a new economic growth point and provided development opportunities by the popularization of the mobile device. In this paper, we take marketing as a point to discuss the social innovation design in m-Commerce.

Original language	English
Title of host publication	Internationalization, Design and Global Development - 4th International Conference, IDGD 2011, Held as Part of HCI International 2011, Proceedings
Pages	427-436
Number of pages	10
DOIs	https://doi.org/10.1007/978-3-642-21660-2_48
State	Published - 2011
Externally published	Yes
Event	4th International Conference on Internationalization, Design and Global Development, IDGD 2011, Held as Part of HCI International 2011 - Orlando, FL, United States Duration: 9 Jul 2011 → 14 Jul 2011

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	6775 LNCS
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	4th International Conference on Internationalization, Design and Global Development, IDGD 2011, Held as Part of HCI International 2011
Country/Territory	United States
City	Orlando, FL
Period	9/07/11 → 14/07/11

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 8 Decent Work and Economic Growth

Keywords

e-Commerce
m-Commerce
service design

Access to Document

10.1007/978-3-642-21660-2_48

Cite this

Yan, G., & Qiong, W. (2011). Experience design on m-commerce in china - Digital marketing oriented social innovation design. In Internationalization, Design and Global Development - 4th International Conference, IDGD 2011, Held as Part of HCI International 2011, Proceedings (pp. 427-436). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 6775 LNCS). https://doi.org/10.1007/978-3-642-21660-2_48

Yan, Guan ; Qiong, Wu. / Experience design on m-commerce in china - Digital marketing oriented social innovation design. Internationalization, Design and Global Development - 4th International Conference, IDGD 2011, Held as Part of HCI International 2011, Proceedings. 2011. pp. 427-436 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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title = "Experience design on m-commerce in china - Digital marketing oriented social innovation design",

abstract = "Mobile service has been a new economic growth point and provided development opportunities by the popularization of the mobile device. In this paper, we take marketing as a point to discuss the social innovation design in m-Commerce.",

keywords = "e-Commerce, m-Commerce, service design",

author = "Guan Yan and Wu Qiong",

year = "2011",

doi = "10.1007/978-3-642-21660-2\_48",

language = "英语",

isbn = "9783642216596",

series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",

pages = "427--436",

booktitle = "Internationalization, Design and Global Development - 4th International Conference, IDGD 2011, Held as Part of HCI International 2011, Proceedings",

note = "4th International Conference on Internationalization, Design and Global Development, IDGD 2011, Held as Part of HCI International 2011 ; Conference date: 09-07-2011 Through 14-07-2011",

}

Yan, G & Qiong, W 2011, Experience design on m-commerce in china - Digital marketing oriented social innovation design. in Internationalization, Design and Global Development - 4th International Conference, IDGD 2011, Held as Part of HCI International 2011, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 6775 LNCS, pp. 427-436, 4th International Conference on Internationalization, Design and Global Development, IDGD 2011, Held as Part of HCI International 2011, Orlando, FL, United States, 9/07/11. https://doi.org/10.1007/978-3-642-21660-2_48

Experience design on m-commerce in china - Digital marketing oriented social innovation design. / Yan, Guan; Qiong, Wu.
Internationalization, Design and Global Development - 4th International Conference, IDGD 2011, Held as Part of HCI International 2011, Proceedings. 2011. p. 427-436 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 6775 LNCS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Experience design on m-commerce in china - Digital marketing oriented social innovation design

AU - Yan, Guan

AU - Qiong, Wu

PY - 2011

Y1 - 2011

N2 - Mobile service has been a new economic growth point and provided development opportunities by the popularization of the mobile device. In this paper, we take marketing as a point to discuss the social innovation design in m-Commerce.

AB - Mobile service has been a new economic growth point and provided development opportunities by the popularization of the mobile device. In this paper, we take marketing as a point to discuss the social innovation design in m-Commerce.

KW - e-Commerce

KW - m-Commerce

KW - service design

UR - https://www.scopus.com/pages/publications/79960087735

U2 - 10.1007/978-3-642-21660-2_48

DO - 10.1007/978-3-642-21660-2_48

M3 - 会议稿件

AN - SCOPUS:79960087735

SN - 9783642216596

T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

SP - 427

EP - 436

BT - Internationalization, Design and Global Development - 4th International Conference, IDGD 2011, Held as Part of HCI International 2011, Proceedings

T2 - 4th International Conference on Internationalization, Design and Global Development, IDGD 2011, Held as Part of HCI International 2011

Y2 - 9 July 2011 through 14 July 2011

ER -

Yan G, Qiong W. Experience design on m-commerce in china - Digital marketing oriented social innovation design. In Internationalization, Design and Global Development - 4th International Conference, IDGD 2011, Held as Part of HCI International 2011, Proceedings. 2011. p. 427-436. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-642-21660-2_48

Experience design on m-commerce in china - Digital marketing oriented social innovation design

Abstract

Publication series

Conference

UN SDGs

Keywords

Access to Document

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