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Ethically Questionable Negotiation Strategies in South Asia: A Comparative Study of India and Pakistan

  • Zhenzhong Ma*
  • , Kun Li
  • , Guangrui Guo
  • , Jagdish Pathak
  • , Young Ho Song
  • *Corresponding author for this work
  • School of Economics and Management, Harbin Institute of Technology Shenzhen
  • University of Windsor

Research output: Contribution to journalArticlepeer-review

Abstract

The past decades have seen increased integration of South Asia into the global economy, yet the study on management practices in this region is behind its expansion of business. This study explores the impact of tribalism and collectivism on ethically questionable negotiation strategies in two of the most important emerging economies in South Asia – India and Pakistan. The empirical results show that participants from Pakistan consider ethically questionable negotiation strategies to be more appropriate than those from India due to high tribalism in Pakistan. In addition, this study further shows that collectivism is significantly related to the perceived appropriateness of ethically questionable negotiation strategies in Pakistan but not in India. Implications and future research for contextualizing international business research and human management practices in South Asia are then discussed.

Original languageEnglish
Pages (from-to)1289-1314
Number of pages26
JournalGroup Decision and Negotiation
Volume32
Issue number6
DOIs
StatePublished - Dec 2023
Externally publishedYes

Keywords

  • Cross-cultural studies
  • Emerging economies
  • Ethically questionable negotiation strategies
  • International management
  • South Asia
  • Tribalism

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