Digitally enabled community platform and user creativity: perspectives on community identification and social interaction

Drawing on social identity theory, our study investigates the influence mechanism of online community platform on user creativity. Specifically, we focus on three technological features of online community platform-virtual copresence, persistent labelling, and deep profiling-and unveil how they stimulate user innovative capabilities from a community identification mediating perspective. The data was collected using an online survey. Data analysis results suggest that all three technological features can foster the development of community identification, which then facilitates two types of social interaction behavior (user-user interaction and user-expert interaction), and ultimately enhances user creativity. By examining the interplay between technological features, social identity, and user creativity, our study provides theoretical and practical implications.