Coupling relationships and synergistic mechanisms between technology management capability and technological capability in product innovation: a simulation study

This paper focuses on the dynamic co-evolution of technology management capability and technological capability in the system of product innovation. It is motivated by the increasing attention that product innovation has received recently, as it is considered one of the most important factors that can bring about competitive advantages for firms to compete with their rivals in the current competitive business environment. Framing the system of product innovation as a complex adaptive system and focusing on the roles of technology management capability and technological capability in the system, the most suitable synergistic mechanisms between technology management capability and technological capability that can make the system reach the highest fitness under their diverse coupling relationships are identified by means of NK fitness landscape model. The simulation results show that there are matches between the coupling relationships among the elements of technology management capability and technological capability and their synergistic mechanisms in the system of product innovation. This paper provides a better understanding of the relationships between technology management capability and technological capability and managerial implications for firms to innovate products successfully and promptly and thus improve their competitive advantages.