City Branding in Chinese Cities: From Tactical Greenwashing to Successful Industrial Transformation

Martin De Jong; Meiling Han; Haiyan Lu

doi:10.1007/978-981-13-3350-7_5

City Branding in Chinese Cities: From Tactical Greenwashing to Successful Industrial Transformation

Martin De Jong^*
, Meiling Han
, Haiyan Lu

^*Corresponding author for this work

Erasmus University Rotterdam
Fudan University
Harbin Institute of Technology
Free University of Berlin

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

9 Scopus citations

Abstract

City promotion and branding have become increasingly popular in the past two decades or so. Chinese cities fully share in this trend. They have stepped up their use of a great variety of attractive city labels, such as eco-cities, low carbon cities, smart cities, knowledge cities and resilient cities to enhance their attractiveness to the outside world. These concepts reflect a desired shift from old and polluting manufacturing industries to new and clean service industries. But not all branding efforts are credible or successful; there are specific requirements for actually realizing the proclaimed industrial shift. This chapter aims to answer two questions: (1) What do city branding practices look like in a number of significant Chinese cities? (2) What is the credibility of these practices in terms of the proclaimed industrial transformation?.

Original language	English
Title of host publication	Remaking Sustainable Urbanism
Subtitle of host publication	Space, Scale and Governance in the New Urban Era
Publisher	Springer Singapore
Pages	81-99
Number of pages	19
ISBN (Electronic)	9789811333507
DOIs	https://doi.org/10.1007/978-981-13-3350-7_5
State	Published - 1 Jan 2019
Externally published	Yes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 11 Sustainable Cities and Communities
SDG 13 Climate Action

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10.1007/978-981-13-3350-7_5

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title = "City Branding in Chinese Cities: From Tactical Greenwashing to Successful Industrial Transformation",

abstract = "City promotion and branding have become increasingly popular in the past two decades or so. Chinese cities fully share in this trend. They have stepped up their use of a great variety of attractive city labels, such as eco-cities, low carbon cities, smart cities, knowledge cities and resilient cities to enhance their attractiveness to the outside world. These concepts reflect a desired shift from old and polluting manufacturing industries to new and clean service industries. But not all branding efforts are credible or successful; there are specific requirements for actually realizing the proclaimed industrial shift. This chapter aims to answer two questions: (1) What do city branding practices look like in a number of significant Chinese cities? (2) What is the credibility of these practices in terms of the proclaimed industrial transformation?.",

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AB - City promotion and branding have become increasingly popular in the past two decades or so. Chinese cities fully share in this trend. They have stepped up their use of a great variety of attractive city labels, such as eco-cities, low carbon cities, smart cities, knowledge cities and resilient cities to enhance their attractiveness to the outside world. These concepts reflect a desired shift from old and polluting manufacturing industries to new and clean service industries. But not all branding efforts are credible or successful; there are specific requirements for actually realizing the proclaimed industrial shift. This chapter aims to answer two questions: (1) What do city branding practices look like in a number of significant Chinese cities? (2) What is the credibility of these practices in terms of the proclaimed industrial transformation?.

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City Branding in Chinese Cities: From Tactical Greenwashing to Successful Industrial Transformation

Abstract

UN SDGs

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