TY - GEN
T1 - Antecedents of trust in the ridesharing service
T2 - 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018
AU - Shao, Zhen
N1 - Publisher Copyright:
© PACIS 2018.
PY - 2018
Y1 - 2018
N2 - Trust has been recognized as a significant factor in the sharing economy. However, there is still a lack of research that empirically examines the critical antecedents of trust in the ridesharing service, especially in China. Drawing upon Zucker (1986)'s trust building framework, this study develops a theoretical model to examine four antecedents, regarding structural assurance, government support, platform reputation and disposition to trust, on users' trust beliefs and continuance intention of ridesharing. 307 valid data was collected in one of the largest ridesharing platforms in China, and structural equation modelling method was used to examine the research model. Empirical results suggest that platform reputation is the most significant antecedent of trust, followed by government support, structural assurance and disposition to trust. Specifically, user experience positively moderates the impact of structural assurance on trust, while negatively moderates the influences of government support and platform reputation on trust. Theoretical and practical implications are discussed in the final section.
AB - Trust has been recognized as a significant factor in the sharing economy. However, there is still a lack of research that empirically examines the critical antecedents of trust in the ridesharing service, especially in China. Drawing upon Zucker (1986)'s trust building framework, this study develops a theoretical model to examine four antecedents, regarding structural assurance, government support, platform reputation and disposition to trust, on users' trust beliefs and continuance intention of ridesharing. 307 valid data was collected in one of the largest ridesharing platforms in China, and structural equation modelling method was used to examine the research model. Empirical results suggest that platform reputation is the most significant antecedent of trust, followed by government support, structural assurance and disposition to trust. Specifically, user experience positively moderates the impact of structural assurance on trust, while negatively moderates the influences of government support and platform reputation on trust. Theoretical and practical implications are discussed in the final section.
KW - Continuance Intention
KW - Ridesharing
KW - Trust
KW - User Experience
UR - https://www.scopus.com/pages/publications/85078893636
M3 - 会议稿件
AN - SCOPUS:85078893636
T3 - Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018
BT - Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society
A2 - Tanabu, Motonari
A2 - Senoo, Dai
PB - Association for Information Systems
Y2 - 26 June 2018 through 30 June 2018
ER -